Brand Tone

friendly, passionate, and celebratory

Brand Values

• •Quality and Durability
• •Style and Personality
• •Comfort
• •Community and Companionship
• •Philanthropy

Best Practices

• •Always frame the products as a way to enhance the relationship and shared experiences between pets and their owners. Use emotive language that speaks to love, joy, and companionship.
• •Maintain a consistently cheerful and optimistic tone. Words like "happy," "joy," "celebrate," "shine," and "love" should be staples in the brand's vocabulary.
• •Instead of simply stating that products are "high-quality," describe the materials and craftsmanship. Use phrases like "crafted with love," "thoughtfully chosen fabrics," and "designed for comfort and durability."
• •Actively feature user-generated content and respond to comments and reviews in a friendly and personal manner. This reinforces the sense of community and shows that the brand values its customers.
• •Regularly communicate the brand's commitment to philanthropy. Sharing stories and updates about the shelters and animals they are helping can build a deeper connection with the audience and reinforce the brand's positive image.

Social Perception

premium, trustworthy, stylish, and genuinely caring about animal welfare

Copy Examples

• •Sunshine & Wagging Tails. ☀️ Our new summer collection has arrived! Let your pup’s personality shine with our lightweight, breathable crochet tops, perfect for sunny adventures and lazy afternoons. Dress them in comfort, style them with love.
• •Look at this little fashion icon! We love seeing your pups express their unique style in our gear. It’s more than just a bandana; it’s a statement of joy and a celebration of the bond you share. Thanks for being part of the Both Tails family!
• •Adventure awaits, and now you can explore in style and comfort. Our meticulously crafted harnesses are designed for a perfect fit, giving your best friend the freedom to move while ensuring they are safe and secure. Because every walk should be a happy one.
• •Style that gives back. With every purchase you make, you're not just dressing up your furry friend—you're helping a pet in need find their forever home. A portion of all proceeds goes directly to local animal shelters. Look good, do good, feel good. That's the Both Tails promise.
• •From good boy to the best-dressed boy on the block. It's not just an accessory, it's a personality enhancer! ✨ #dogfashion #bothtails #doglover #petstyle