Brand Tone

Eco-conscious and Responsible, Convenient and Practical, Community-focused and Friendly, Informative and Educational, Positive and Empowering

Brand Values

• •Sustainability/Zero Waste
• •Circular Economy
• •Quality
• •Convenience
• •Customer Satisfaction
• •Environmental Responsibility

Best Practices

• •Always Emphasize Sustainability: Ensure the core message of "plastic-free," "zero-waste," and "circular economy" is present or clearly implied in most communications. Use relevant hashtags consistently.
• •Highlight Convenience and Ease: Clearly communicate how the service makes the customer's life easier (delivery, pickup, no waste to manage). Use action-oriented language.
• •Maintain a Friendly and Approachable Voice: Use warm, inviting language. Address customers directly (e.g., "you," "your"). Share positive customer testimonials or stories.
• •Be Informative and Transparent: Clearly explain how the service works, the benefits of returnable packaging, and any new eco-initiatives. Avoid jargon where possible, or explain it simply.
• •Show, Don't Just Tell: Use visuals (photos, videos) of products in their returnable containers, the delivery process, and happy customers to reinforce the brand message and values across all platforms.

Social Perception

Highly Positive, Innovative and Necessary, Trustworthy and Reliable, Eco-friendly Champion

Copy Examples

• •Headline: Tired of Plastic? Your Groceries, Delivered Sustainably. Body: At Repot Market, we bring your favorite foods, drinks, and home essentials right to your door in Barcelona – all in reusable, returnable containers! Join the zero-waste movement with us. Shop smart, live green. #RepotMarket #PlasticFreeLiving #SustainableBarcelona
• •Headline: Quality Groceries, Zero Guilt. Body: Imagine a supermarket run where nothing goes to landfill. That's Repot Market. We partner with top-quality suppliers and deliver in eco-friendly returnable packaging. Taste the difference, make a difference. Order your first plastic-free shop today!
• •Headline: Make Your Week Easier & Greener! Body: Why choose between convenience and sustainability? With Repot Market, get your groceries delivered by electric vehicle and have your empty containers picked up. Effortless for you, gentle on our planet. Explore our wide range of products now! [Link to website]
• •Headline: Join the Repot Revolution! ✨ Body: Say goodbye to single-use plastics and hello to a fresher way to shop! Our community in Barcelona is loving the ease and impact of Repot Market. Delicious products, returnable jars, and a happier planet. What’s not to love? See what’s new this week!
• •Headline: For Your Home, For Our Earth. Body: From fresh produce to household staples, Repot Market offers everything you need, without the plastic waste. We believe in quality, convenience, and a cleaner future for Barcelona. Let's repot our habits together! #ZeroWasteHome #EcoSupermarket