Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Aspiring & Empowering, Wellness-Oriented & Natural, Evolving towards Responsible & Transparent, Community-Focused
Brand Values
- •Transparency (Stated)
- •Natural Wellness
- •Being Present & Enhancing Life
- •Responsibility (Evolving)
- •Innovation
Best Practices
- •Prioritize Honesty and Transparency: all marketing copy must be upfront about ingredients, including kratom (if still present), and potential effects. Clearly state recommended serving sizes and warnings about responsible consumption and habit-forming potential. Avoid overstating benefits or making unsubstantiated health claims.
- •Emphasize "Mindful Consumption" and "Being Present": Continue to build on the established messaging of "Be Present. Be You." This aligns with the product's intended effect of focused relaxation and provides a positive, responsible framework. Copy should encourage thoughtful use rather than impulsive consumption.
- •Educate Continuously: Use copy to inform consumers about kava, leaf kratom (and the distinction from extracts if applicable), and other botanicals. Highlight the traditional uses and the company's commitment to quality sourcing. This reinforces expertise and builds trust.
- •Maintain an Empowering yet Grounded Tone: While inspiring users to "feel free" and enhance their lives, the tone should remain grounded and avoid hype. The language should be clear, direct, and respectful of the consumer's intelligence and well-being.
- •Ensure Consistency Across All Channels: The responsible, transparent, and empowering tone must be reflected consistently on the website, all social media platforms, product packaging, and any advertising materials. This includes addressing concerns directly and honestly if they arise in public forums or social media comments, rather than deleting or ignoring them.
Social Perception
Polarized: with both positive feedback regarding mood, focus and relaxation, and negative perception & controversy due to concerns about the ingredient kratom, its addictive potential, and associated withdrawal symptoms. Shifting Trust: While the company is taking steps towards greater transparency and responsible marketing, rebuilding trust with a skeptical segment of the public will likely be an ongoing challenge.
Copy Examples
- •Focus: "Navigate your demanding day with clarity. Our plant-derived tonic is crafted to help you center your mind and engage with what truly matters. Sip consciously, live fully. #BePresent #BotanicalBoost"
- •Alternative: "Seeking a different kind of evening? Unwind with our botanical blend, thoughtfully created with kava and other ancient plants. Designed for mindful moments of relaxation. Please enjoy responsibly. #FeelFreeResponsibly #PlantPowered"
- •Energy/Productivity: "Unlock your potential, naturally. Experience a sustained sense of vitality and focus with Feel Free. Made with globally sourced botanicals to support your well-being. Understand our ingredients, empower your choices. #NaturalEnergy #TransparentWellness"
- •Education/Transparency: "Know your botanicals. We're committed to providing clear information about our ingredients, like kava and leaf kratom, and their traditional uses. Your informed choice is our priority. Learn more on our website. #BotanicTonicsEducation #ResponsibleSourcing"
- •Community/Lifestyle: "Join a community centered on mindful living. Feel Free is more than a tonic; it's an invitation to embrace the moment. Share how you #FeelFree and connect with others on the journey to balanced well-being. Consume with awareness."
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