Brand Tone

personable, passionate, and trustworthy

Brand Values

• •Passion for Nature
• •Quality and Excellence
• •Community and Connection
• •Customer-Centric Service
• •Education and Empowerment

Best Practices

• •Always Use a Personal Touch: Continue signing off emails and responding to comments with your names (Brett & Connor). This reinforces that customers are dealing with real people who are passionate about their business.
• •Tell the Story Behind the Plants: When showcasing a new plant, share a brief anecdote about growing it, what you love about it, or a specific care tip you've discovered. This adds value beyond a simple sales post.
• •Prioritize Educational Content: Regularly share tips, tutorials, and Q&A sessions on Instagram Stories or TikTok. This reinforces your value as an expert resource and builds community.
• •Showcase Your Customers: Share user-generated content (with permission) of your plants in their new homes. This celebrates your community and provides social proof of your quality.
• •Let Your Passion Shine Through: In all copy, from product descriptions to social media captions, let your genuine enthusiasm for plants be evident. Use descriptive, positive, and encouraging language that reflects your love for botany.

Social Perception

high-quality, reliable, and personable seller of unique and healthy plants

Copy Examples

• •From our greenhouse to your home! ✨ Say hello to the stunning Hoya Australis Lisa. We’ve nurtured this beauty, and its vibrant, variegated leaves have us completely mesmerized. We believe every home needs a touch of green, and this one is ready to bring joy to yours. Questions about care? Connor and Brett are here to help! Link in bio to adopt yours.
• •More than just a plant, it's a living work of art. The Monstera Albo is a showstopper, and we take personal pride in cultivating each one to have stunning variegation. Your plant will arrive carefully packaged, healthy, and ready to become the new favorite in your collection. We started BotanicBoys to share the plants we love, and this one is at the top of our list.
• •The wait is over! You asked, and we listened. A fresh batch of fan-favorites, including the coveted Philodendron Gabby, is now back in stock. We know how much you love these, so we’ve been working hard to get them ready. Thanks for being part of our community—happy planting! - Brett & Connor
• •(Video shows a time-lapse of a plant being carefully packaged) We get it, ordering plants online can be nerve-wracking. That’s why we pack every single plant with the same love and care we give it in our own homes. From our hands to yours, ready to thrive. 🌿 #BotanicBoys #PlantMail #HappyPlants
• •For us, it started simply: a shared love for the way a little greenery can transform a space and bring a sense of peace. We’re Brett and Connor, and we’re the plant guys behind every order. Our mission is to help you find the same joy we do, one healthy, beautiful plant at a time.