Brand Tone

Knowledgeable & Trustworthy, Caring & Empathetic, Authentic & Relatable, Positive & Uplifting, Ethical & Conscious

Brand Values

• •Efficacy & Results-Driven
• •Natural & Safe Ingredients
• •Ethical Practices
• •Customer Empowerment & Well-being
• •Community Focus
• •Authenticity & Transparency
• •Australian Made & Owned

Best Practices

• •Embody the Founder's Voice: Channel Bec Connolly's knowledgeable, caring, and authentic tone. Write as if offering advice from a trusted skin expert who genuinely wants to help.
• •Prioritize Transparency & Honesty: Clearly communicate the benefits of natural ingredients and the "free-from" philosophy. Avoid hype or over-promising; let the results and testimonials speak for themselves.
• •Focus on Empowerment & Positivity: Frame messages around the positive impact on skin health and self-esteem. Use uplifting language that inspires confidence.
• •Maintain an Educative Stance: Briefly explain the science or the key botanicals in a simple, accessible way. Offer skin tips and advice, reinforcing expertise without being condescending.
• •Highlight Ethical Values Consistently: Weave in mentions of being natural, vegan, cruelty-free, Australian-made, and community-focused whenever relevant and natural to the message. This reinforces the brand's core identity.

Social Perception

Trusted Source for Effective Skincare, Ethical and Responsible Brand, Relatable and Inspiring Founder, High-Quality, "Luxe" yet Approachable, Community-Oriented, Strong Word-of-Mouth

Copy Examples

• •Headline: Reveal Your Radiance. Naturally. Body: Tired of harsh chemicals and empty promises? Botanicals by Luxe blends the power of nature with scientific expertise to bring you skincare that truly transforms. Experience the glow of healthy, happy skin. #BotanicalsByLuxe #NaturalSkincare #AustralianMade
• •Headline: From Our Founder's Heart to Your Skin. Body: With 17+ years as a skin therapist, Bec Connolly poured her passion and knowledge into every bottle. "I wanted to make people feel good, to feel empowered." Discover skincare that’s as authentic and caring as its creator. #SkincareWithAPurpose #FounderStory #VeganBeauty
• •Headline: Real Results, Kind Ingredients. Body: See the difference pure botanicals can make. Our community shares incredible before & afters daily! Free from nasties, 100% vegan, and always cruelty-free. Your journey to confident skin starts here. #CrueltyFreeBeauty #EthicalSkincare #SkinTransformation
• •Headline: More Than Just Skincare, It's Self-Care Simplified. Body: Overwhelmed by complicated routines? We believe in potent, multi-tasking formulas that make your skincare ritual a joy, not a chore. Achieve your best skin with a simple, effective approach backed by nature and science. #SimpleSkincare #NatureMeetsScience #LuxeAtHome
• •Headline: Feel Good, Inside & Out. Body: Choosing Botanicals by Luxe means choosing vibrant skin and supporting a brand that cares. We're proudly Australian, ethically made, and dedicated to giving back to our community. Glow with us! #CommunityLove #AustralianOwned #EthicalBeauty