Brand Tone

Educational & Informative, Inspiring & Passionate, Friendly & Approachable, Trustworthy & Quality-Focused, Artistic & Appreciative of Beauty

Brand Values

• •Education: Empowering gardeners with knowledge is a core tenet.
• •Quality: Providing high-quality, reliable seeds and products is paramount.
• •Passion for Gardening: A genuine love for gardening and its benefits (connecting with nature, community, personal satisfaction) underpins the brand.
• •Integrity & Transparency: Commitment to non-GMO seeds, clear labeling, and the Safe Seed Pledge.
• •Customer Success: The ultimate goal is to help home gardeners be successful and enjoy their gardening experience.
• •Sustainability & Environmental Responsibility: Promoting organic methods and providing non-GMO seeds.
• •Community: Fostering connections among gardeners and supporting community gardening initiatives.

Best Practices

• •Prioritize Education & Empowerment: Always aim to teach the reader something valuable about gardening, even in short copy. Frame product benefits around how they help the gardener succeed and learn.
• •Maintain a Passionate & Inspiring Voice: Let a genuine love for gardening shine through. Use evocative language that speaks to the beauty, joy, and satisfaction of growing plants.
• •Be Detailed & Trustworthy: Provide specific, accurate information. Reinforce the commitment to quality, non-GMO, and organic (where applicable) to build and maintain trust.
• •Embrace the Artistic & Beautiful: Reflect the aesthetic appeal of the brand's packaging and the natural beauty of gardens in your descriptions and imagery choices.
• •Keep it Friendly & Accessible: Write in a clear, approachable manner that welcomes both novice and experienced gardeners. Avoid overly technical jargon unless explained. Ensure the tone is supportive and encouraging.

Social Perception

Highly Regarded for Seed Quality and Information, Beautiful Packaging, Trustworthy Source, Good Customer Service, Educational Resource

Copy Examples

• •Headline: More Than Just Seeds, It's a Season of Discovery. Body: Each Botanical Interests packet is a promise – of vibrant blooms, flavorful harvests, and the deep satisfaction of nurturing life. Packed with detailed guides and artistic inspiration, we're here to help your garden story unfold, one beautiful seedling at a time. Call to Action: Explore Our Seed Collections and Start Your Journey.
• •Headline: Unlock the Gardener Within You. Success Starts Here. Body: New to gardening? Or perhaps an experienced hand seeking new inspiration? Our meticulously selected, non-GMO seeds come with all the knowledge you need, right on the packet. From soil prep to harvest tips, we're your trusted partner in creating the garden of your dreams. Call to Action: Find Your Perfect Plants Today!
• •Headline: The Art of Gardening, The Science of Growth. Body: At Botanical Interests, we believe in the beauty of a well-tended garden and the reliability of high-quality seeds. Our artist-illustrated packets hold not just premium, non-GMO seeds, but a wealth of information to ensure every seed thrives. Let's grow something amazing together. Call to Action: Shop Our Heirloom & Organic Varieties.
• •Headline: From Our Garden-Loving Family to Yours. Body: For over 25 years, we've been passionate about sharing the joy of gardening. Our commitment? To provide you with exceptional seeds, expert guidance, and the inspiration to cultivate your own green oasis. Because we believe every seed holds a little bit of magic. Call to Action: Discover What's New for Your Garden!
• •Headline: Sow Knowledge, Reap Rewards. Body: We're more than a seed company; we're your gardening educators. Each packet is a mini-masterclass, filled with insights to help you grow with confidence. Choose Botanical Interests for seeds you can trust and guidance that makes a difference. Call to Action: Get Your Free Gardening Guide with First Order!