Brand Tone

Calm & Serene, Elegant & Sophisticated, Natural & Authentic, Warm & Inviting, Mindful & Conscious

Brand Values

• •Natural Quality
• •Craftsmanship & Artistry
• •Well-being & Self-Care
• •Aesthetic & Design
• •Sustainability (implied)
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tone characteristics (e.g., calm, elegant, natural), preferred vocabulary (e.g., "mindful," "serene," "artisanal" vs. "cheap," "strong," "basic"), and things to avoid (e.g., overly aggressive sales language, slang).
• •Use Sensory Language: Consistently use descriptive words that evoke the scents, the feeling of warmth, the gentle crackle of the wooden wick, and the overall ambiance the candles create. Focus on words that align with calm, nature, and elegance.
• •Emphasize Values in Storytelling: Weave the brand's core values (natural quality, craftsmanship, well-being) into product descriptions, social media posts, and the "About Us" section. Tell stories that illustrate these values rather than just stating them.
• •Maintain Visual-Textual Harmony: Ensure the tone of the copy always complements the visual style. If the images are serene and minimalist, the copy should reflect that same understated elegance and calmness.
• •Consistent Terminology and Phrasing: Use consistent terms when referring to products, ingredients (e.g., "natural rapeseed wax," "pure essential oils"), and brand concepts (e.g., "Botanee Moments," "mindful living"). This builds recognition and reinforces the brand identity.

Social Perception

Positive Association with Natural Products, Seen as a Premium/Artisanal Brand, Appreciation for Aesthetics, Associated with Coziness and Relaxation, Trustworthy and Passionate

Copy Examples

• •Unwind and embrace the quiet moments. Our 'Evening Calm' candle, hand-poured with natural rapeseed wax and a soothing blend of lavender and chamomile essential oils, is designed to melt away the day's stress. Light the wooden wick, listen to its gentle crackle, and let tranquility fill your space. Pure, natural, and crafted with care. ✨ #BotaneeMoments #NaturalWellbeing #HandmadeCandles
• •At Botanee, we believe in the simple power of nature. That's why every candle is a testament to pure ingredients and mindful craftsmanship. From sustainable rapeseed wax to the finest essential oils, we pour our passion into creating scents that not only delight but also nurture. Experience the authentic glow of Botanee. 🌿 #CraftedWithPassion #NaturalLiving #SustainableLuxury
• •Hello [Customer Name], Discover Serenity. Introducing our newest creation, 'Forest Bath' – a grounding blend of cedarwood, pine, and a hint of bergamot. Inspired by the restorative power of nature, this scent is designed to bring the outdoors in, creating an oasis of calm in your home. Handcrafted for your moments of peace. Explore 'Forest Bath' today.
• •Your sanctuary awaits. ✨ Elevate your self-care rituals with Botanee's artisanal scented candles. Made with love and natural ingredients to help you relax, recharge, and reconnect. Find your signature scent for a more mindful home. Shop now and embrace tranquility.
• •Botanee was born from a desire to create more than just candles; we wanted to craft experiences. Moments of stillness, pockets of peace in a bustling world. We meticulously select natural waxes, pure essential oils, and FSC-certified wooden wicks, believing that what you bring into your home should be as authentic and gentle as nature itself. Each Botanee candle is hand-poured with intention, a small beacon of calm for your everyday life.