Brand Tone

Empowering & Confidence-Boosting, Supportive & Understanding, Authentic & Inclusive, Direct & Solution-Oriented, Enthusiastic & Positive

Brand Values

• •Authenticity
• •Confidence
• •Inclusivity & Diversity
• •Customer-Centricity
• •Quality & Efficacy
• •Empowerment (especially for women)

Best Practices

• •Prioritize Empowerment and Positivity: Always frame messaging around building confidence and celebrating the customer. Use uplifting language and focus on solutions, not just problems.
• •Maintain Authenticity and Inclusivity in Visuals and Text: Showcase diverse individuals and ensure product descriptions cater to a wide range of needs and preferences. Avoid overly airbrushed or unrealistic portrayals.
• •Be Genuinely Supportive and Empathetic: When addressing customer concerns or discussing sensitive issues like hair loss, use compassionate and understanding language. Highlight customer support channels.
• •Focus on Clarity and Realism in Product Benefits: While being enthusiastic, ensure claims about ease of use, longevity, and appearance are backed by realistic expectations and clear instructions. Address potential challenges proactively (e.g., application tips).
• •Foster a Community Feel: Encourage user-generated content, share testimonials, and engage with comments and reviews (both positive and negative) in a constructive and supportive manner, reinforcing the brand's commitment to its customers.

Social Perception

Positive: realistic appearance, ease of application. Mixed: tricky application, unnatural look. Problem-Solver, Innovative, Active and Engaging on Visual Platforms

Copy Examples

• •Headline: Reclaim Your Confidence, Beautifully. Body: Tired of sparse brows? Our realistic temporary eyebrow tattoos give you natural-looking, full brows in seconds. Waterproof, smudge-proof, and designed for you. Get your brows back and face the world with renewed confidence!
• •Headline: Your Brows, Your Story. Express It. Body: At Bossy Studio & Co, we celebrate every shade of beauty. Our diverse range of eyebrow tattoos and stencils helps you find the perfect match to express your unique style. Authentic, easy, and empowering.
• •Headline: No More Brow Anxiety. Just Effortless Beauty. Body: Say goodbye to time-consuming brow routines and hello to flawless, natural-looking eyebrows that last. Our easy-to-apply solutions are here to simplify your life and boost your inner courage. We've got you covered.
• •Headline: Real Results, Real Confidence. See the Bossy Brow Difference. Body: Thousands have transformed their look and confidence with Brows by Bossy. Designed for a hyper-realistic, hair-like finish, our temporary tattoos are the game-changer you’ve been waiting for. Join our community of empowered beauties!
• •Headline: Beauty That Understands. Support That Cares. Body: We know eyebrows are important. That’s why we offer premium quality, a hassle-free exchange program, and 24/7 support. From alopecia to over-plucking, we're here to help you find your perfect brows and feel amazing.