Brand Tone

Personal & Passionate, Modern & Stylish, Quality-Conscious & Craft-Oriented, Caring & Community-Focused, Approachable & Helpful

Brand Values

• •Quality & Durability
• •Practicality & Functionality
• •Aesthetic Appeal & Design
• •Pet Well-being & Safety
• •Customer-Centricity & Community
• •Innovation

Best Practices

• •Lead with the "Why": Always connect back to the core mission – enhancing the bond between pets and owners through quality, practical, and beautiful gear. Remind the audience of the brand's origin story.
• •Use "Pawrent" Vernacular Authentically: Incorporate terms like "pawrent," "furry friend," and "companion" to resonate with the target audience, but ensure it feels natural and not forced.
• •Highlight Quality & Craftsmanship: Use descriptive language that speaks to the materials (e.g., "durable Biothane," "soft hand-dyed cotton," "eco-friendly dyes") and the care taken in making each product.
• •Emphasize Practical Benefits & Solutions: Clearly articulate how the products solve common problems for pet owners (e.g., "no-pull design for easier walks," "waterproof for all-weather adventures," "customizable for the perfect fit").
• •Maintain a Warm, Approachable, and Slightly Playful Voice: While the products are premium, the tone should remain friendly and relatable, reflecting the joy of pet ownership. Use engaging questions in social media and show genuine enthusiasm.

Social Perception

Boss & Olly is perceived as a premium, local Singaporean brand that offers high-quality, stylish, and thoughtfully designed pet accessories. Customers appreciate the blend of aesthetics, functionality, and the personal touch of the brand's story. The handmade aspect and customization options are highly valued, making products feel unique and personal. There's a strong sense of a brand that genuinely cares about pets and their owners, born out of a real need. They are seen as innovative in their product development, addressing common issues faced by pet owners.

Copy Examples

• •Boss & Olly: Thoughtfully designed for your adventures together. Where style meets everyday practicality.
• •From city strolls to countryside explorations, our Convertible Leash adapts to your every need. Crafted for comfort, designed for life, because every walk should be a joy.
• •It started with a Goldendoodle named Olly and a quest for the perfect leash. Today, Boss & Olly brings that same passion and problem-solving spirit to every collar, harness, and accessory we create for you and your best friend.
• •🐾 Fresh designs are here! ✨ Explore the 'Urban Explorer' collection – blending durable materials with chic, modern aesthetics. Because your companion deserves the best, and you deserve gear that keeps up. Link in bio! #BossAndOlly #DesignerPetGear #DogAdventures
• •We believe the best moments are shared. That's why we pour our hearts into creating accessories that not only look good but enhance every experience with your furry family member. Discover tips for [topic]...