Brand Tone

friendly, empowering, and creative

Brand Values

• •Craftsmanship and Quality
• •Creativity and Personalization
• •Empowerment
• •Community

Best Practices

• •Lead with "Boss" Mentality: Use empowering and confident language. Words like "empower," "unleash," "style," "hustle," and "confidence" reinforce the brand name and resonate with the target audience.
• •Emphasize the "Handmade" Aspect: Always highlight that products are handcrafted. This communicates quality, care, and uniqueness, setting the brand apart from mass-market competitors. Use phrases like "made with love," "crafted just for you," and "unique by design."
• •Stay Visual and Vibrant: Ensure that the tone of the copy matches the bright, clean, and trendy aesthetic of the products. Use positive, descriptive adjectives and incorporate emojis strategically to add personality and visual appeal. ✨🌸💖
• •Foster a Community Connection: Write captions and posts that invite engagement. Ask questions, encourage user-generated content (e.g., "Show us your #BossBeautyDesigns!"), and respond to comments in a friendly, approachable manner to build a loyal community.
• •Create a Simple Language Guide: Develop a short document outlining key brand phrases, "do's and don'ts" for language (e.g., "Do: use empowering words," "Don't: use overly formal language"), and preferred emojis. This ensures consistency across all platforms and communications, regardless of who is posting.

Social Perception

The public perception of the brand appears positive, driven by the appeal of its customized and aesthetically pleasing products. On platforms like Etsy and social media, similar businesses receive enthusiastic reviews for their creativity and product quality. Customers who purchase sublimation tumblers often express delight with the final product and the uniqueness of the designs. The behind-the-scenes content likely contributes to a perception of authenticity and trustworthiness, as customers can see the care that goes into each item. The general sentiment around handcrafted and personalized items is one of appreciation for the artist's skill and the uniqueness of the product.

Copy Examples

• •Unleash your inner boss with our new Spring Bloom tumbler! ✨ Each tumbler is handcrafted with love and designed to add a splash of beauty to your daily hustle. Ready to personalize yours? Tap the link in our bio to shop the collection! #BossBeautyDesigns #Handmade #CustomTumbler #GirlBoss
• •The "EmpowerMINT" Glitter Tumbler - Stay hydrated in style with our handcrafted 'EmpowerMINT' tumbler. This 20oz stainless steel tumbler is designed for the go-getter, the dreamer, and the boss. Featuring a stunning mint-green glitter finish and fully customizable with your name or favorite quote, it’s more than a cup—it’s your daily dose of confidence. Made with high-quality, durable materials to keep your drinks perfectly hot or cold.
• •Your Style, Your Tumbler. Tired of boring, mass-produced drinkware? At Boss Beauty Designs, we create stunning, personalized tumblers that are as unique as you are. From glitter and glam to sleek and chic, we handcraft every design to perfection. Find your new favorite accessory today! Shop Now
• •From blank to beautiful ✨→ Watch the magic happen! #Sublimation #TumblerMaking #SmallBusiness #BossBeauty
• •✨ A Little Sparkle Just For You | 15% Off Inside! Hey Boss! We believe you deserve to shine. That’s why we’re giving you an exclusive 15% off our entire collection of handcrafted tumblers and glass cans. Treat yourself or a friend to a design that’s made with passion, just for you. Use code SPARKLE15 at checkout.