Brand Tone

Empowering, professional, glamorous, supportive, community-oriented, and aspirational. It uses terms like "Boss," "Goddess," and "Queen" to instill confidence, while also fostering a sense of belonging to an exclusive club.

Brand Values

• •Empowerment
• •Quality and Luxury
• •Cruelty-Free
• •Community
• •Customer Service

Best Practices

• •Embrace the "Boss" Persona: Consistently use empowering and aspirational language. Words like "elevate," "command," "empower," and "hustle" should be staples in the brand's vocabulary. All copy should make the artist feel like a capable, successful professional.
• •Maintain a Professional yet Approachable Voice: While the brand is glamorous, the copy should remain clear, professional, and informative, especially when describing products. Avoid overly casual slang that could undermine the "luxury" and "quality" values. The tone should feel like a mentor or a respected peer in the industry.
• •Highlight Core Values in Messaging: Regularly integrate key values like "cruelty-free," "luxury quality," and "community" into the copy. For instance, "Join our community of empowered, cruelty-free artists" reinforces multiple values in one statement.
• •Create a Unified Visual and Textual Identity: Ensure that the visuals on social media and the website match the tone of the copy. The glamorous, clean, and professional aesthetic should be consistent across all platforms to reinforce the brand message.
• •Engage with the Community Using the Brand Voice: When responding to comments, reviews, and messages, maintain the empowering and supportive tone. Address customers as "Boss Babes" or part of the "family" to consistently nurture the community feel the brand is built on.

Social Perception

The brand is perceived positively by its target audience of lash professionals as a provider of quality lash supplies, professional, and stylish. Its online visibility is moderate, and there's a potential for brand confusion due to similar names in the market.

Copy Examples

• •Don't just follow trends, set them. 🔥 Introducing our new 'Savage' lash collection. Designed for the bold, the fierce, and the unapologetic boss. Are you ready to command the room? Tap to shop and unleash your inner power. #BossBeautyClub #LashLikeABoss #NewCollection
• •To our incredible Boss Beauty Club family! ✨ We see you creating magic every single day. Tag us in your client selfies this week for a chance to be featured and win a $50 gift card! Let's celebrate the artistry and hustle. #BossBabe #LashArtist #CommunityLove
• •Your Art. Your Rules. Our Tools. ✨ Premium, cruelty-free lash supplies designed for the professional artist. Elevate your craft with Boss Beauty Club.
• •Ready for a promotion, Boss? 😉 Take 20% off all adhesives this weekend only. Stock up on the quality you trust and give your clients the flawless retention they deserve. Because a boss always invests in the best. Use code: BOSSMOVES.
• •Pin your passion. ✨ From wispy and natural to mega-volume drama, find your signature style with our luxury lash extensions. All cruelty-free, always. Discover your next favorite set at bossbeautyclub.com. #LashInspo #CrueltyFreeBeauty #BossBeauty