Brand Tone

sophisticated luxury

Brand Values

• •Exceptional Craftsmanship
• •Premium Quality Materials
• •Functional & Elegant Design
• •Exclusivity & Uniqueness
• •Heritage & Expertise

Best Practices

• •Use Refined, Evocative Language: Avoid casual slang or overly technical jargon. Opt for words like "meticulous," "refined," "unmistakable," "legacy," and "artistry" to maintain the luxurious and sophisticated tone.
• •Focus on the 'Why,' Not Just the 'What': Instead of just listing features (e.g., "holds two cigars"), frame them as benefits for the aficionado's lifestyle (e.g., "For moments of shared success" or "A trusted companion for your solitary reflections").
• •Always Weave in Core Values: Every piece of copy should touch upon at least one core value: craftsmanship, quality materials, design, or exclusivity. For example, always mention that products are "handcrafted" or made from "the finest leathers."
• •Maintain a Confident and Understated Voice: The brand is an expert, so the tone should be confident but not arrogant. Avoid excessive exclamation points or hyperbolic claims. Luxury speaks with quiet authority.
• •Ensure Visuals and Text are Cohesive: The elegance of the copy must be matched by high-quality, professional photography and videography. The clean, minimalist aesthetic seen on the website and Instagram should be the standard for all visual content that accompanies the text.

Social Perception

High-End & Luxury, Niche & Specialized, Aesthetic & Stylish, Robust & High-Quality

Copy Examples

• •The Art of Arrival. Your finest cigars deserve more than just a case; they require a statement. Hand-finished in grained calf leather, the Bosquet Paris case is the definitive accessory for the modern aficionado. Crafted not only to protect, but to impress. #BosquetParis #CigarAficionado #LuxuryLeather
• •Uncompromising Preservation. Unmistakable Style. Discover the pinnacle of cigar preservation. Our desktop humidor, wrapped in ethically sourced ostrich leather, is a testament to master craftsmanship. Its Spanish cedar interior maintains the perfect environment, ensuring every cigar is as rewarding as the last. A functional work of art for your collection.
• •Your Ritual, Refined. The moment you select a cigar is a personal ritual. Bosquet Paris enhances that experience. Engineered for the true enthusiast, our accessories merge timeless Parisian elegance with flawless function. Explore the collection and elevate your passion.
• •A New Standard in Craft: Introducing The Heritage Collection. Dear [Customer Name], At Bosquet Paris, we believe the tools of a passion should be as refined as the passion itself. We are proud to unveil The Heritage Collection—a curated selection of cigar accessories that honors traditional artisanship while embracing modern design.
• •Where Craftsmanship Meets Character. Each Bosquet Paris piece is meticulously handcrafted from the world's finest leathers, becoming a trusted companion on your journey. As unique as the aficionado who carries it. Bosquet Paris—The Soul of the Cigar.