Brand Tone

Mystical, Educational, and Gentle

Brand Values

• •Spirituality & Magic
• •Connection to Nature
• •Craftsmanship & Authenticity
• •Personal Empowerment
• •Community

Best Practices

• •Create a "Brand Lexicon": Develop a list of on-brand words (e.g., magic, energy, amulet, spirit, lunar, solar, handcrafted, intention, journey) and words to avoid (e.g., cheap, discount, trendy, machine-made). Use this list to guide all writing.
• •Always Tell the Story: Never describe a product just by its physical features. Always weave in its story —the meaning of the stone, the history of the symbol, or the intention with which it was made.
• •Educate, Don't Just Sell: Frame content around teaching your audience something valuable. A post about a new product should also be a mini-lesson on its energetic benefits. This builds trust and positions the brand as an authority.
• •Maintain the Gentle Voice: In all communications, from social media replies to email support, use a soft, encouraging, and personal tone. Address customers by name when possible and answer questions with patience and warmth.
• •Let the Visuals and Text Align: Ensure the tone of the copy perfectly matches the mystical and natural aesthetic of the photography and videography. The words should feel like they belong in the "fairy forest" the visuals create.

Social Perception

Authentic, Passionate, and Trusted Niche Brand

Copy Examples

• •Capture the magic of the moon. Our new 'Lunar Embrace' Ring, crafted with luminous Moonstone and sterling silver, is more than just an accessory —it's a talisman for intuition and new beginnings. Let its gentle energy connect you to your inner cycles and light your path in the darkness. Tap to welcome its magic into your life.
• •Anchor your energy and shield your spirit with our handcrafted Black Tourmaline amulet. Known as the ultimate stone of protection, Black Tourmaline works to absorb negative energy, creating a powerful shield around you. Each stone is unique, hand-selected for its raw beauty and potent grounding properties. Wear it daily as your personal guardian.
• •A little magic for your inbox, [Customer Name] ✨
• •Feeling stressed? This is your sign to find your calm. Amethyst isn't just beautiful, it's a powerhouse of tranquility. 💜 It soothes the mind and opens the third eye. Who needs this energy right now? #amethyst #crystaltok #spiritualjewelry #calm
• •Find your center. Our jewelry is more than just beautiful —it's created to support your spiritual journey. Handmade with intention and powerful natural stones. Discover your perfect energetic match at Bosque de Hadas. Shop our collection of meaningful amulets now.