Brand Tone

Approachable and Friendly, Helpful and Supportive, Celebratory and Joyful, Modern and Savvy, Trustworthy and Reliable

Brand Values

• •Accessibility
• •Affordability & Value
• •Customer Satisfaction & Service
• •Convenience
• •Quality
• •Inclusivity
• •Sustainability (implied)

Best Practices

• •Always Prioritize a Friendly and Helpful Voice: Even in transactional communications, maintain a warm and approachable tone. Frame information in a way that shows you're there to assist the customer.
• •Use Celebratory and Positive Language: Reflect the joy and specialness of the occasions your customers are dressing for. Words like "stunning," "gorgeous," "shine," "celebrate," and "unforgettable" can enhance this.
• •Emphasize Ease and Convenience: Continuously highlight how your service simplifies the process of finding and wearing beautiful South Asian attire, removing stress for the customer.
• •Incorporate Social Proof and Customer Experiences (Authentically): Share positive customer testimonials and stories (with permission) to build trust and reinforce your brand values. Phrases like "Our clients say..." or featuring user-generated content can be powerful.
• •Stay Culturally Aware and Inclusive: Ensure your language is respectful and appeals to both those familiar with South Asian culture and those who are new to it and seeking guidance. Avoid overly technical jargon without explanation.

Social Perception

Lifesaver/Problem Solver, High Quality & Beautiful Outfits, Excellent Customer Service, Convenient and Easy to Use, Trustworthy, Fun and Exciting

Copy Examples

• •That wedding guest glow! ✨ @[CustomerTag] looks absolutely stunning in our 'Rani Pink' lehenga. Ready to find your perfect look for that special occasion without the stress? Tap the link in bio to explore gorgeous South Asian outfits for rent! #BorrowTheBazaar #IndianWedding #LehengaLove #RentDontBuy #DesiFashion
• •Your Dream Desi Outfit Awaits! Rent stunning, authentic Indian & South Asian attire for weddings, festivals, and any celebration. Effortless, affordable, and absolutely unforgettable. Browse the Collection & Shine!
• •Welcome to the Borrow The Bazaar family! 👋 Get ready to discover a world of beautiful traditional wear, ready for you to rent and rock at your next big event. Not sure where to start or what to wear? Our friendly team is here to help you find the perfect ensemble. Let's make dressing up fun and easy! Explore now: [Link]
• •POV: You need an epic outfit for your friend's Sangeet but don't want to buy new. 😉 We got you! Which one would you pick? #IndianFashion #Rental #WeddingGuestDress #BorrowTheBazaar #OOTD
• •Be the belle of the *baraat* in this breathtaking 'Sapphire Sparkle' Anarkali! Perfect for making an entrance, this piece features intricate embroidery and a flattering silhouette. Our clients say it's a compliment magnet! Rent it today and experience the magic. Need help with sizing or styling? Just ask – we're happy to help!