Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Enthusiastic, Passionate, Supportive, Community-Oriented, Authentic, Down-to-Earth, Helpful, Informative, and Humorous
Brand Values
- •Quality
- •Craftsmanship
- •Supporting Small Businesses & Crafters
- •Made in America/Georgia
- •Value for Money
- •Community
- •Growth & Perseverance
- •Customer Satisfaction
Best Practices
- •Embrace Enthusiasm: Use vibrant, positive language. Words like "fuel," "passion," "create," "inspire," and "love" can convey your excitement for crafting and your products.
- •Be a Helper, Not Just a Seller: Frame your copy around how Borowood helps crafters (e.g., "save time," "make you more money," "make crafting easier"). Offer tips and share ideas generously.
- •Keep it Real and Relatable: Share your story, be approachable. Don't be afraid to use a slightly informal, conversational tone, especially on social media, mirroring the authentic style seen on TikTok.
- •Highlight Quality and Craftsmanship (Without Being Stuffy): Talk about your high-quality materials and the care that goes into making your blanks, but do it in a way that resonates with the practical benefits for the crafter (e.g., "smooth finish means less prep for you!").
- •Foster Community Spirit: Use inclusive language ("we," "us," "your fellow crafters"). Encourage interaction, user-generated content (like a hashtag for sharing creations), and make customers feel like they're part of the Borowood "family" or "community."
Social Perception
Reliable supplier of good quality & value, fast & efficient, supportive of the crafting community, engaging on TikTok, and seen as a positive impact in the crafting industry.
Copy Examples
- •Headline: Stop Sanding, Start Creating! Borowood Delivers Ready-to-Craft Wood Blanks. Body: Fuel your passion, not your sandpaper! At Borowood, we provide high-quality, precision-cut, and hand-sanded birch plywood blanks, so you can dive straight into bringing your beautiful DIY projects to life. Perfect for door hangers, signs, and all your creative visions! #Borowood #CraftReady #DIYMadeEasy
- •Headline: Your Craft Business Deserves the Best. We're Borowood – Your Partner in Quality Wood Supplies. Body: We get it. As a small business, every minute and every material counts. That's why Borowood is dedicated to supplying fellow entrepreneurs and crafters with top-notch wood blanks that save you time and make your products shine. Let's grow together! #SupportSmall #CraftersChoice #BorowoodQuality
- •Headline: From Our Georgia Workshop to Your Creative Hands. Body: Borowood isn't just a supplier; we're makers too! Every wood round and shape is crafted with care right here in Statesboro, GA. Get the best American-made blanks for your next masterpiece. #MadeInUSA #WoodCraft #BorowoodStory
- •Headline: Got a Project? We've Got the Wood! (And It's Amazing!) Body: Don't let sourcing supplies slow you down. Borowood offers a huge variety of high-quality wood blanks, from classic circles to fun seasonal shapes, all at prices that make sense. Fast shipping to get you crafting sooner! Check out our TikTok Shop! #DIYDreams #WoodBlanks #BorowoodFun
- •Headline: Join the Borowood Fam! Quality Blanks & a Supportive Craft Community. Body: More than just wood, Borowood is a community of passionate creators! We provide the best birch blanks to get you started, and the inspiration to keep you going. Share your projects with #BorowoodCreations – we can't wait to see what you make!
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