Brand Tone

Aspirational yet Accessible, Feminine and Empowering, Trendy and Current, Enthusiastic and Engaging

Brand Values

• •Style and Fashion-Forwardness
• •Femininity and Self-Expression
• •Customer Connection
• •Variety and Choice
• •Quality (Implied)

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., aspirational, friendly, feminine, empowering), key message pillars, "do's and don'ts" for language, and preferred vocabulary/emoji usage. Share this with anyone creating content.
• •Know Your Audience Deeply: Understand the language, aspirations, and communication style of your target Brazilian female audience. Tailor copy to resonate with their desires and how they interact online.
• •Be Consistent Across All Channels: Ensure the tone used on the website, product descriptions, social media posts, email marketing, and customer service interactions is harmonious and reflects the same brand personality.
• •Use Storytelling (Even in Short Form): Connect with your audience by weaving small narratives or evoking emotions in your copy. Instead of just listing features, explain the benefit or feeling the product provides (e.g., "Feel confident and radiant...").
• •Review and Refine Regularly: Periodically audit your copy across all platforms to check for consistency and effectiveness. Solicit feedback and be willing to adapt as the brand and audience evolve, while staying true to core values.

Social Perception

A contemporary online boutique for women's fashion in Brazil, seen as a source for trendy clothing and accessories, active and engaged on social media, particularly Instagram. Likely perceived as a growing independent online business primarily within the Brazilian market.

Copy Examples

• •✨ obsession alert! ✨ Your new favorite dress just landed at Elow Store! Perfect for turning heads and stealing hearts. 😉 Dare to feel amazing? Tap to shop and unleash your power! #ElowStore #NewCollection #FashionBrazil #MustHaveDress #TrendyLook
• •Ready to refresh your style? 💖 Discover stunning looks and the latest trends at Elow Store! From chic everyday pieces to that show-stopping outfit, we've got your fashion desires covered. Visit elow-store.com.br and fall in love with your next look! #ElowModa #EstiloFeminino #CompreOnline #Novidades
• •Meet the blouse that does it all! 🌟 Whether it's a busy day at the office or a relaxed weekend brunch, this beauty brings effortless elegance to any moment. Crafted for comfort and designed to impress, it's the versatile staple your wardrobe has been waiting for. How will you style yours? #ElowStyle #VersatileFashion #WomensWear #BrazilFashion
• •👑 Treat Yourself, Queen! Up to 50% OFF at Elow Store!
• •Elow Store: Your Style, Your Power. Discover the Latest Trends Now!