Brand Tone

Approachable, Expert, Playful, Sophisticated, and Community-Oriented

Brand Values

• •Quality
• •Accessibility/Inclusivity
• •Craftsmanship & Expertise
• •Customer Experience
• •Community & Local Support
• •Fun & Passion

Best Practices

• •Know Your Voice, Love Your Voice: Always write with the core tones in mind: Approachable, Expert, Playful, Sophisticated, and Community-Oriented. Before hitting 'publish,' ask: 'Does this sound like Born to Shake?'
• •Keep it Real & Relatable: Use clear, engaging language. Avoid overly technical jargon unless explaining something specific (and then, explain it simply). Share stories and connect with your audience on a human level, just like Shayne and Nicole do with their customers.
• •Show, Don't Just Tell, the Quality: Instead of just saying 'high quality,' mention 'house-made syrups,' 'freshly squeezed juices,' or 'locally sourced ingredients' to paint a picture of the care that goes into every product and drink.
• •Inject Personality & Fun: Don't be afraid to use a bit of humor or a playful turn of phrase. The brand name itself is a great starting point. Let the passion for cocktails shine through. Phrases like 'life's too short to drink shitty cocktails' capture this well.
• •Stay Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook event post, or an in-bar menu, the tone should feel familiar and cohesive, reinforcing the brand's identity at every touchpoint.

Social Perception

Highly Regarded, Innovative & Creative, Go-To Spot, Authentic & Passionate Owners, Resource for Home Bartenders, Growing & Successful

Copy Examples

• •Headline: Shake Up Your Routine. Discover Cocktails, Crafted with Passion. Body: Tired of the same old sips? At Born to Shake, we believe everyone deserves a ridiculously good cocktail. From our handcrafted syrups to our expert tips, we make 'fancy' fun and totally doable. Swing by the bar or grab a kit – your tastebuds will thank you! #BornToShake #CraftCocktailsMadeEasy
• •Headline: Your Living Room is About to Become the Hottest Cocktail Lounge in Town. Body: Unleash your inner mixologist! Our kits are packed with premium, locally sourced goodies and super-easy instructions. 'Elevated' doesn't mean complicated. It means delicious. It means you, shaking up something amazing. Ready to play? #HomeBarHero #ShakeItUp
• •Headline: Good Vibes. Killer Cocktails. Zero Pretension. Body: Step into Born to Shake, where the drinks are serious, but we don't take ourselves too seriously. We're all about quality ingredients, creative concoctions, and a welcoming buzz. Whether you're a cocktail connoisseur or just curious, come say hi! We’re saving you a seat (and a seriously good drink). #KelownaCocktails #GoodTimes
• •Headline: Meet Your New Favourite Cocktail. (We'll Even Show You How to Make It.) Body: At Born to Shake, we’re passionate about sharing the joy of incredible cocktails. Join us for a drink, a bite, or one of our fun-filled classes where we spill our secrets. Quality sips and good company – that's our jam. #CocktailClass #DrinkLocal
• •Headline: Life's Too Short for Boring Drinks. Elevate Your Sip Game. Body: Seriously. We handcraft our syrups, bitters, and rimmers right here in Kelowna because we believe amazing cocktails start with amazing ingredients. Explore our shop or visit our bar – let's make something delicious together. #PremiumCocktails #BornToShakeIt