Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Encouraging & Spirited, Quality-Conscious & Proudly Made, Playful & Fun

Brand Values

• •Passion for Sports
• •Quality Craftsmanship
• •Community & Connection
• •Self-Expression & Style
• •Resilience & Determination
• •Customer Satisfaction

Best Practices

• •Always Infuse Passion: Every piece of copy, from product descriptions to social media posts, should reflect a genuine enthusiasm for pickleball, tennis, and/or golf. Use active, energetic language.
• •Speak the Language of the Community: Incorporate common terms, slang (appropriately), and inside jokes relevant to the sports (e.g., "dink," "ace," "rally"). This shows authenticity and understanding.
• •Highlight Quality and Craftsmanship Subtly: While being friendly and passionate, weave in mentions of material quality, "handmade in the USA," and durability to reinforce the value proposition without sounding overly technical.
• •Maintain a Positive and Encouraging Voice: The "rally" spirit should be evident. Focus on the joy of the sport, overcoming challenges, and celebrating achievements, big or small.
• •Be Relatable and Authentic: Share the founder's story, customer testimonials, or behind-the-scenes glimpses (where appropriate) to build a connection beyond just the products. Keep the tone approachable and avoid overly corporate jargon.

Social Perception

Positive, Gift-Oriented, Niche & Specific, Supportive of the Sport

Copy Examples

• •Headline: Wear Your Passion. On and Off the Court. Body: From the winning point to your everyday style, Born to Rally jewelry is crafted for those who live and breathe the game. Handmade in the USA with the quality you deserve. #BornToRally #PickleballLove
• •Headline: Gift the Rally. Spoil Your Favorite Pickleball Partner! Body: Looking for that perfect ace of a gift? Our unique pickleball charms and bracelets are sure to make them smile. Beautifully designed, delightfully sporty. Free gift bag included! #PickleballGifts #TennisJewelry
• •Headline: More Than a Game. It's a Rallying Cry. Body: Born to Rally isn't just our name, it's our spirit. Celebrate your determination, your wins, and your love for the sport with pieces that tell your story. #GolfLife #TennisStyle #HandmadeJewelry
• •Headline: Elegance Meets the Court. Our New [Product Name] is Here! Body: Discover the latest addition to the Born to Rally family! Crafted with [mention key material/feature, e.g., tarnish-resistant sterling silver] and designed for the devoted enthusiast. Play hard, look fabulous. #PickleballFashion #SportyElegance
• •Headline: What's Your Team's Rally Anthem? 🎾 (For a social media engagement post) Body: Every great rally starts with spirit! We love hearing what gets your team fired up. Share your favorite pickleball team names or on-court cheers below! 👇 Check out our blog for some hilarious inspiration! [Link to blog] #PickleballCommunity #TeamSpirit #BornToRally