Tono de Marca

Precise and Professional. Confident, expertise-driven, modern, clean, and aspirational. Technical and descriptive, appealing to automotive enthusiasts.

Valores de Marca

• •Craftsmanship & Quality
• •Aesthetics & Design
• •Precision & Attention to Detail
• •Exclusivity

Mejores Prácticas

• •Lead with Precision: Use confident, direct, and professional language. Avoid overly casual slang or humor. Terms like "Meticulous," "Precision," "Flawless," and "Bespoke" should be part of the vocabulary.
• •Let the Visuals Do the Talking: Keep captions concise and impactful. The high-quality photos and videos are the main story; the text should complement them by providing key details (e.g., "Audi RS6 in Inozetek Supergloss Khaki Green") and reinforcing brand values.
• •Focus on "Transformation," Not Just "Change": Frame the service as an elevation or a transformation. Use words that evoke a sense of artistry and enhancement, moving beyond a simple color swap to creating a unique identity for the vehicle.
• •Emphasize Quality and Exclusivity: Regularly mention the use of premium materials (e.g., citing the wrap manufacturer) and the focus on craftsmanship. This justifies the premium positioning and builds trust with a discerning clientele.
• •Maintain a Consistent Technical Language: Use industry-standard terms for colors, finishes (Satin, Gloss, Matte), and processes. This speaks directly to the target audience of car enthusiasts and reinforces the brand's expertise and authenticity.

Percepción Social

Perceived as a high-end, expert car customization specialist and master of their craft. Seen as artists delivering a unique and impeccably executed "factory-plus" finish.

Ejemplos de Copy

• •Precision in every line. Presence on every street. The Mercedes-AMG GT, transformed in Satin Black. Craftsmanship you can feel.
• •Beyond Paint. We don't just change the color of your car—we redefine its identity. Discover the art of the perfect wrap.
• •From factory standard to one-of-a-kind. Watch the transformation. #borntec #carwrapping #audi #r8
• •Your Porsche is already a statement. We make it unforgettable. Bespoke vehicle wrapping for those who demand the best.
• •Style that protects. Our premium vinyl wraps not only deliver a stunning new look but also shield your original paintwork. The ultimate fusion of aesthetics and preservation.