Brand Tone

Vibrant & Energetic, Sophisticated & Stylish, Approachable & Modern, Celebratory & Joyful, Confident & Passionate

Brand Values

• •Barcelona Lifestyle
• •Quality & Craftsmanship
• •Modernity & Innovation
• •Community & Co-creation
• •Enjoyment & Simplicity
• •Sustainability

Best Practices

• •Embrace the Barcelona Spirit: Infuse copy with words and imagery that evoke the energy, style, and joy of Barcelona – think sunshine, Mediterranean, vibrant, artistic, social.
• •Keep it "Rosé-centric": Continuously reinforce the brand's specialization and passion for rosé. Use playful and confident language that celebrates this focus (e.g., "We don't just make wine, we make rosé.").
• •Speak the Language of Lifestyle: Focus on the experience and the moments that BORN ROSÉ enhances, rather than just the product's technical details (though quality and organic aspects are important supporting points). Use aspirational yet relatable scenarios.
• •Maintain a Modern & Approachable Voice: Avoid overly formal or traditional wine jargon. The tone should be sophisticated yet friendly, inviting, and easy to understand, reflecting their aim to simplify wine enjoyment.
• •Visually Align Copy: Ensure the tone of the copy is consistently reflected in the visual elements used alongside it (e.g., bright, stylish photography, modern graphics). This synergy reinforces the overall brand perception.

Social Perception

Positive, Trendy & Chic, Reflective of Barcelona, Good Value, Innovative

Copy Examples

• •Headline: Sip the Barcelona Vibe. Body: Uncork a BORN ROSÉ and taste the Mediterranean sun, the vibrant streets, the unforgettable moments. This isn't just rosé, it's a lifestyle. #BornRoséBarcelona #LaVieEnRosé
• •Headline: Organic. Vegan. Deliciously Barcelona. Body: Crafted with passion and a touch of city magic. Our award-winning rosé is made for those who live life in full color. Discover your new favorite. #WeMakeRosé #BarcelonaInABottle
• •Headline: Cheers to Now. Body: Spontaneous beach trip? Rooftop drinks with friends? Alfresco dinner? Make every moment a celebration with the fresh, elegant taste of BORN ROSÉ. Simple, stylish, and always ready for good times. #RoséAllDay #BornRoséMoments
• •Headline: More Than Wine. It's a Rosé Revolution. Body: We’re shaking things up. Born in Barcelona, loved worldwide. Experience the modern rosé that’s all about flavour, freedom, and the joy of sharing. Join the #RoséRevolution.
• •Headline: Your Escape to Barcelona Starts Here. Body: Let the vibrant notes of BORN ROSÉ transport you. Close your eyes, take a sip, and feel the Mediterranean breeze. This is the taste of pure enjoyment. #MediterraneanLifestyle #BornToShine