Brand Tone

Inspirational & Empowering, Conscious & Responsible, Welcoming & Inclusive, Positive & Energetic, Authentic & Approachable, Stylish & Modern

Brand Values

• •Sustainability
• •Wellness & Healthy Lifestyle
• •Quality & Performance
• •Community
• •Innovation
• •Versatility & Style
• •Functionality & Minimalism

Best Practices

• •Prioritize "Conscious Comfort" Messaging: Every piece of copy should ideally weave in the dual benefit of personal wellbeing (comfort, style, performance) and planetary wellbeing (sustainability, ethical choices). Use phrases like "kind to your skin, kinder to the planet."
• •Maintain an Uplifting and Inclusive Voice: Use positive language that empowers and welcomes everyone, regardless of their fitness level or style. Focus on the joy of movement and mindful living. Avoid overly technical jargon unless explaining a specific sustainable innovation.
• •Show, Don't Just Tell, Sustainability: Instead of just saying "we're sustainable," highlight specific actions like "crafted with recycled fibers," "saving millions of liters of water," or "designed for circularity." This adds credibility and tangibility.
• •Emphasize Versatility: Consistently highlight how Born Living Yoga pieces can transition from workouts to everyday life. Use visuals and copy that reflect this "studio-to-street" or "athleisure culture" concept.
• •Engage Authentically: When interacting on social media or in customer communications, maintain the warm, approachable, and helpful tone. Respond to queries with genuine care and reinforce brand values in interactions. Encourage user-generated content to build community.

Social Perception

High-Quality & Stylish Activewear, Eco-Conscious Brand, Growing & Ambitious, Reference in Athleisure (Spain), Versatile, Good Value (generally)

Copy Examples

• •Flow into your practice, flow into your day. Our new [Collection Name] is here – crafted with innovative seamless technology and our signature sustainable fabrics that love your skin and the planet. Designed to move with you, from sun salutation to city street. Discover the feeling of conscious comfort. #BornLivingYoga #SustainableStyle #NewCollection #MindfulMovement #AthleisureCulture
• •Feel Good, Do Good 🌱 Up to 30% Off Your Conscious Comfort Favs!
• •BORN LIVING YOGA: Wear the change. Sustainable activewear for a life in motion.
• •...Experience ultimate freedom in our [Product Name] leggings. Engineered with our water-saving, 4-way stretch fabric, they offer a second-skin feel with shaping support. Breathable, quick-drying, and consciously made – because your best performance shouldn't cost the Earth. #ConsciousComfort #PerformanceMeetsPlanet
• •Your vibe, your movement, your Born Living Yoga. ✨ Show us how you live your #BornLifestyle! Tag us @bornlivingyoga to be featured. Let's inspire each other! #ActiveCommunity #WellnessJourney #EmpoweredByBorn