Brand Tone

Professional and Knowledgeable, Trustworthy and Reliable, Customer-Centric and Supportive, Eco-Conscious and Forward-Thinking, Accessible and Straightforward

Brand Values

• •Expertise and Quality
• •Customer Satisfaction
• •Sustainability and Environmental Responsibility
• •Reliability and Trust
• •Innovation
• •Accessibility

Best Practices

• •Prioritize Clarity and Simplicity: Avoid overly technical jargon where possible. Explain concepts in a way that is easy for the average EV owner or prospective buyer to understand.
• •Emphasize Trust and Expertise: Consistently mention certifications (Tesla, ChargePoint, Master Electrician), recommendations (CAA Quebec), and years of experience to reinforce credibility.
• •Highlight Customer Benefits: Focus on how your products and services make the customer's life easier, more convenient, or more aligned with their values (e.g., cost savings, environmental impact, hassle-free installation).
• •Maintain a Professional yet Approachable Voice: Be knowledgeable and authoritative, but also friendly and supportive. Ensure all communications are respectful and helpful.
• •Showcase Eco-Consciousness: Subtly weave in the brand's commitment to sustainability and the environment, linking EV charging to a greener future. This aligns with the parent company's solar background.

Social Perception

Positive Association through Endorsements, Credibility through Experience, Localized Trust, Perception as Specialists

Copy Examples

• •Headline: Power Your Drive, Sustainably. Body: Make the switch to cleaner driving with Procharge. Our expert, CAA Quebec recommended EV charger installations offer reliable power for your electric vehicle, backed by over a decade of renewable energy expertise. Get your free quote today and join the e-revolution!
• •Headline: Seamless EV Charging, Installed by Certified Experts. Body: Tired of searching for public chargers? Procharge delivers hassle-free, certified EV charger installations right at your home or business. We handle everything, from consultation to a perfect, low-cost setup. Charge smarter, live easier.
• •Headline: Your Trusted Partner for a Greener Commute. Body: At Procharge, we're passionate about a sustainable future. As a division of Prosolaire, we bring years of energy expertise to every EV charger installation. Choose quality, reliability, and a commitment to the environment. Let's power your journey, together.
• •Headline: Charge Ahead with Confidence. Procharge: Quebec's EV Solution. Body: From Montreal to your doorstep, Procharge is your local specialist for EV charging solutions. With Tesla and ChargePoint certifications and the trust of CAA Quebec, we provide top-quality chargers and installations you can depend on. Contact us for a quick, competitive quote!
• •Headline: Future-Proof Your Home. Effortless EV Charging Starts Here. Body: Embrace the future of transportation with an expertly installed EV charger from Procharge. We make the process simple and affordable, ensuring your home is ready for the electric era. Experience the convenience of reliable home charging.