Tono de Marca

Sophisticated, minimalist, conscious, elegant, intentional, calm confidence, and refined.

Valores de Marca

• •Timelessness
• •Quality & Craftsmanship
• •Comfort & Real-world Fit
• •Sustainability
• •European Heritage

Mejores Prácticas

• •Lead with Values: Always anchor the copy in core values like "timelessness," "sustainability," or "quality." Whether for a social post or a product tag, the message should echo these principles.
• •Use Sophisticated, Simple Language: Avoid overly trendy slang or complex jargon. The tone is elegant and direct. Use words like "crafted," "curated," "conscious," and "effortless" to maintain a consistent voice.
• •Emphasize "The Real Body": Consistently mention the focus on creating clothes for "real" women. This communicates inclusivity, comfort, and practicality, which are key differentiators for the brand.
• •Balance Minimalism and Color: While the aesthetic is clean, the brand prides itself on "expressive colors." The copy should reflect this duality, speaking to both "clean lines" and "vibrant" or "expressive" hues to create a richer brand story.
• •Be Transparent (and Aspire for More): Given the feedback on platforms like COSH!, it is crucial to be specific when making sustainability claims. Instead of just saying "sustainable," say "crafted from GOTS-certified organic cotton" or "made with innovative Ramie fiber." Backing up claims with specifics builds trust and aligns with a conscious brand ethos.

Percepción Social

The brand's social perception is currently limited and largely unformed, primarily defined by its own marketing statements. For audiences engaged with sustainable fashion, the perception is one of potential, but with a call for greater transparency. The lack of widespread discussion suggests exclusivity or that the brand is in an early stage of establishing its market presence, with a future strategy to build a more tangible public perception through a physical flagship store.

Ejemplos de Copy

• •Beyond Trends. Beyond Seasons. RE/BORN Antwerp crafts timeless, sustainable pieces for the woman who defines her own elegance. Discover comfort and color that endures.
• •Color that comforts. Craftsmanship that lasts. Our merino wool collection is designed with clean lines and expressive color, made to fit your life effortlessly. European design, sustainably sourced. #RebornAntwerp #TimelessStyle #SustainableLuxury
• •The foundational piece, perfected. Crafted from exceptionally soft GOTS-certified organic cotton, our Lien T-shirt offers a touch of stretch for a flawless fit that flatters the real female form. A luxurious everyday essential that is as conscious as it is comfortable.
• •An Invitation to Timeless Style | Your First Look at Our New Collection
• •We believe true style isn loud; it s confident. At RE/BORN Antwerp, we are dedicated to a quieter kind of luxury —one rooted in European craftsmanship, sustainable materials, and a perfect fit. We don just make clothes; we create companions for your journey.