Tono de Marca

Aspirational and sales-driven, simple, direct, focusing on benefits like comfort, elegance, and luxury at a discounted price, aiming to be inviting and inspiring.

Valores de Marca

• •Variety
• •Value
• •Customer Experience

Mejores Prácticas

• •Embrace Transparency: The copy should be more honest about the product. Instead of 'luxury,' use terms like 'affordable style' or 'fashion-forward.' This helps manage quality expectations.
• •Be Specific in Descriptions: Provide detailed information on materials, fit, and sizing. Include sizing charts with measurements in centimeters to reduce return requests and customer dissatisfaction.
• •Set Clear Shipping Expectations: Use the copy in the FAQ and on product pages to clearly state realistic shipping timeframes. Phrases like 'To bring you the best prices, your order ships directly from our international partners and may take 2-4 weeks to arrive' can prevent customer frustration.
• •Leverage Social Proof Carefully: If there are genuine positive reviews, incorporate them into the copy. For example: ''I love this dress!' - Sarah M. Join over 100 satisfied customers.' However, this must be done ethically and with real customer feedback.
• •Develop a Consistent and Reassuring Post-Purchase Communication Flow: The copy for order confirmations, shipping notifications, and follow-up emails should be clear, reassuring, and provide easy access to tracking and customer support to counteract the perception of being an unreliable vendor.

Percepción Social

Polarized and precarious, with a segment of satisfied customers but a strong counter-narrative from consumer watchdogs regarding poor product quality, hidden costs, and problematic customer service, positioning it as a high-risk gamble.

Ejemplos de Copy

• •Elegance for Every Day. Discover our new collection and find the style that tells your story. Shop now for 50% off.
• •Meet the Sophie | The luxurious, slimming dress that blends timeless grace with modern comfort. Perfect for any occasion where you want to feel your best. Turn heads, effortlessly.
• •Your New Favorite Outfit is Waiting...
• •Beyond the Basic. Our 'Elegant Comfort' shirts are designed for the modern man who values both style and substance. Upgrade your wardrobe today.
• •Why choose between style and savings? At Boridashop, you get both. Tap to explore our best-selling collections and redefine your look.