Brand Tone

Enthusiastic & Passionate, Friendly & Welcoming, Adventurous & Outdoorsy, Community-Oriented, Professional & Trustworthy

Brand Values

• •Passion for Surfing
• •Inclusivity & Accessibility
• •Safety & Quality Instruction
• •Love for Nature & Local Environment
• •Community Building
• •Customer Satisfaction

Best Practices

• •Embrace the "Stoke": Always convey genuine enthusiasm and passion for surfing and the ocean. Use vibrant, energetic language.
• •Be Welcoming and Inclusive: Address all skill levels. Avoid jargon where possible, or explain it clearly. Make everyone feel like they can be part of the surf community.
• •Highlight the Location's Magic: Continuously weave in the unique beauty and adventure of Borestranda and the Jæren region. Use descriptive language that paints a picture.
• •Foster Community Spirit: Use "we," "us," and "our tribe" to create a sense of belonging. Encourage interaction and sharing of experiences.
• •Be Authentic and Trustworthy: Back up claims with facts (e.g., certified instructors, safety measures, the stand-up guarantee). Let the genuine love for surfing shine through, rather than relying on overly salesy language.

Social Perception

Bore Surf Senter is generally perceived as a reputable and key surf destination in Norway, particularly in the Jæren region. Customers and the local community seem to view them as passionate, knowledgeable, and welcoming. They are seen as a provider of quality surf education and experiences. The connection to the stunning natural landscape of Borestranda is a strong positive association. The brand is associated with adventure, outdoor lifestyle, and the thrill of wave riding.

Copy Examples

• •Headline: Catch Your First Wave (Or Your Best Yet!) at Borestranden. Body: Feel the rush? The raw power of the North Sea is calling. At Bore Surf Senter, we live for the stoke of that perfect ride. Whether you're a complete beginner or a seasoned shredder, our passionate instructors and world-class waves at Jæren are waiting. We guarantee you'll stand up – or your next lesson is on us! Come join our tribe. #BoreSurfSenter #JærenSurf #NorwayAdventure
• •Headline: More Than Just a Surf Lesson. It's a Bore Surf Senter Welcome. Body: Salty hair, sandy toes, and a smile you can’t wipe off – that’s the Bore experience. We’re more than a school; we're a community built on the love of the ocean. Learn from the best, explore the stunning coast of Jæren, and discover why life’s better on a board. Your adventure starts here.
• •Headline: Jæren's Waves Are Calling. Answer Them with Bore Surf Senter. Body: Escape the everyday and dive into the wild beauty of Borestranden. Our expert team provides everything you need – top gear, pro coaching, and a super friendly vibe – to conquer the waves or just cruise along the coast. Ready for an unforgettable experience?
• •Headline: The Stoke is Real. The Place is Bore. Body: From the thrill of that first successful stand-up to carving a clean line on a glassy day, we share your passion. Bore Surf Senter isn't just about teaching surfing; it's about celebrating the lifestyle, the challenge, and the pure joy of being in the water. Come find your wave with us.
• •Headline: Your Norwegian Surf Adventure Awaits at Bore Surf Senter. Body: Imagine: crisp sea air, epic North Sea swells, and the breathtaking Jæren coastline as your playground. At Bore Surf Senter, we make this dream a reality. Safe, fun, and for everyone – join us and write your own surf story.