Brand Tone

Humorous, relatable, supportive, and slightly sarcastic.

Brand Values

• •Humor
• •Relatability
• •Support
• •Community
• •Authenticity

Best Practices

• •Use humor and sarcasm to relate to the everyday struggles of teachers.
• •Maintain a supportive and community-focused tone to foster a sense of belonging.
• •Incorporate teacher-specific jokes and references to create relatable content.
• •Balance humor with genuine appreciation for the dedication and resilience of teachers.
• •Ensure that content is lighthearted and provides an escape from the stresses of teaching.

Social Perception

Bored Teachers is perceived as a humorous and relatable community for teachers, offering support, resources, and a much-needed dose of laughter.

Copy Examples

• •Teaching is my jam, chaos coordinator.
• •I became a teacher for the money and fame (said no teacher ever!).
• •Book your tickets before they're gone like a student's lost homework!
• •Shop the funniest teacher gear on the planet!
• •Surviving another day of teaching? You deserve this (and maybe a nap).