Brand Tone

Creative, Artistic, Passionate, Personal, Community-Oriented, Collaborative, Quality-Focused, Enthusiastic, Empowering, Helpful, Approachable

Brand Values

• •Creativity & Originality
• •Quality Craftsmanship
• •Community & Connection
• •Passion & Dedication
• •Inspiration & Joy
• •Continuous Learning & Growth

Best Practices

• •Embrace Storytelling: Share the inspiration behind colorways, the process of dyeing, or Dana's personal creative journey. This reinforces the personal, passionate, and artistic values.
• •Use Vivid & Evocative Language: Describe colors and textures with sensory details that appeal to a crafter's imagination (e.g., "aquarelle painting," "cloud-soft," "jewel-toned").
• •Foster Community Interaction: Actively ask questions, encourage sharing of projects made with BKD yarn, and feature customer creations (with permission). Highlight collaborations. This supports the community-oriented value.
• •Maintain Authenticity & Transparency: Be open about the one-woman nature of the business, the hand-dyeing process (including that some colorways are unique and non-reproducible). This builds trust and resonates with the personal aspect of the brand.
• •Infuse Enthusiasm & Positivity: Let the joy of creating and the passion for color shine through in all communications. Even the name "Boredom Kills Design" has an energetic, anti-mundane feel to build upon.

Social Perception

Highly Positive, Artistic & Unique, Trusted & Reliable, Personal & Approachable

Copy Examples

• •Instagram Post (New Yarn Release): Dive into a sea of color! 🌊✨ Our latest hand-dyed batch, 'Ocean Jasper', has just landed. Each skein is a unique swirl of deep teals, sandy beiges, and unexpected pops of coral – just like the treasures unearthed by the tide. Crafted with love and a sprinkle of Berlin magic. What will you create with it? Share your dreams! #BoredomKillsDesign #HandDyedYarn #KnitInspiration #UniqueYarn #BKDYarn
• •Website Banner (Promoting a Kit): Stop dreaming, start creating! ✨ Our 'Aurora Lights' sweater kit is here, pairing our dreamiest Merino Silk yarn with a pattern designed to let the colors dance. Everything you need to knit your own masterpiece and banish boredom, one beautiful stitch at a time. [Shop the Kit]
• •Newsletter Snippet (Highlighting a Collaboration): Two creative souls are better than one! We're thrilled to announce our latest collaboration with the incredibly talented [Designer's Name]! Get ready for a pattern that sings and yarn colors that pop. Stay tuned for the reveal – it's where passion meets playful design! #BKDxDesignerName #CommunityOverCompetition #CreativeCollaboration
• •Facebook Post (Engaging Question): What does 'Boredom Kills Design' mean to you? For us, it's the spark that ignites creativity, the antidote to the mundane. It's that feeling when a new color combination just *clicks*, or a complex pattern finally makes sense. Tell us how you keep boredom at bay with your craft! 👇 #BKDCommunity #MakersGonnaMake #CreativeJourney
• •Product Description (for a unique colorway like "Lucky Strike"): 'Urban Sunset' - A BKD Lucky Strike! 🌆 This vibrant burst of fiery oranges, dusky purples, and electric pinks was a happy accident in the dye pots, a fleeting moment of city magic captured in yarn. Like a spectacular sunset, it's breathtakingly beautiful and utterly unrepeatable. Once it's gone, it's gone forever. Snag this one-of-a-kind skein and weave your own unforgettable story. (100% Superwash Merino, Fingering Weight, Approx. 400m)