Brand Tone

Trendy, relatable, and confident, balancing an approachable, friendly voice with an authoritative stance as an industry leader, using modern slang and emojis.

Brand Values

• •Accessibility & Empowerment
• •Effectiveness & Quality
• •Community
• •Conscious Beauty
• •Simplicity

Best Practices

• •Always incorporate language from customer reviews into your copy. Use phrases like "holy grail," "tames unruly brows," and "better than the salon" to maintain authenticity and build trust.
• •Use confident, declarative statements ("The only brow wax you'll ever need") but soften them with friendly, inclusive language ("Darlings," "Bestie," "Join the club") to avoid sounding arrogant.
• •Continue the strategic use of emojis that fit the trendy and friendly vibe. Key emojis include: ", ", ", ", ". Use them to add personality and break up text.
• •Structure copy to address a problem (expensive appointments, weak gels) and immediately present Boredbrows as the simple, effective solution. Focus on outcomes: saving time, saving money, and achieving a specific look.
• •Use short sentences, bullet points, and bold text. The copy should be easy to digest quickly, especially on mobile and social media platforms. Get to the point fast while injecting personality.

Social Perception

The public perceives Boredbrows as an innovative, trustworthy, and effective brand that delivers on its promises, seen as a game-changer in at-home brow care. It provides high-value solutions replacing expensive salon visits, fostering a strong sense of community and loyalty among customers.

Copy Examples

• •Your brow gel could never. Swipe to see the difference 30 seconds with our Brow Styling Wax makes. No appointments, no flaking, just fluffy, laminated-looking brows that actually stay put. Tap to shop the glow up.
• •POV: you finally stopped spending $100 on brow laminations. Our at-home wax gives you that feathery look in seconds. Step 1: Brush up. Step 2: Set in place. Step 3: That's it, you're done. #Boredbrows #BrowLamination #DIYBeauty
• •Salon-Perfect Brows. Your Place, Your Price. Get the laminated look that lasts all day. Vegan, cruelty-free, and created to hold even the most stubborn brows in place. Welcome to the club.
• •Bestie, your brows are about to get an upgrade. Tired of brow gels that give up by lunchtime? We were too. That's why we made Boredbrows. One pot, one brush, and you're seconds away from bold, sculpted brows that don't move. As seen on 10,000+ happy brows across NZ.
• •If you know, you know. Make the switch to brows that won't let you down.