Brand Tone

Enthusiastic, personal, community-focused, passionate, knowledgeable, engaging, and humorous.

Brand Values

• •community
• •passion
• •authenticity
• •fun

Best Practices

• •Lead with Passion, Not with the Sale: Always frame the narrative around the love of the game. Share personal anecdotes, genuine excitement, and what makes a game special before pushing for a purchase. The sale should feel like a natural extension of the enthusiasm.
• •Use Inclusive and Engaging Language: Employ questions, polls, and direct call-outs to the community ("What do you think?", "Who else loves this?"). Make the audience feel like they are part of a conversation among friends.
• •Stay Authentic and Relatable: Share both the highlights (a great game night) and the relatable struggles (learning a complex game, a sold-out release). This builds trust and makes the brand feel human.
• •Embrace Visual and Platform-Native Language: Use emojis, relevant hashtags, and trending audio on platforms like TikTok and Instagram. The copy should feel native to the platform it's on, whether it's a short, punchy TikTok caption or a slightly more detailed Instagram post.
• •Highlight the Social Experience: Focus on the memories and connections that board games create. Frame games as a catalyst for fun with friends and family, which reinforces the core values of community and shared enjoyment.

Social Perception

Very positive; perceived as a credible, influential, and reliable voice in the board game community, fostering a strong sense of community.

Copy Examples

• •Stop scrolling, because you HAVE to see the beautiful components in this new release! We just unboxed [Game Name] and the art is absolutely stunning. Itqs a super fun engine-builder thatqs perfect for your next game night. Whoqs bringing the snacks? #BoardGames #NewGame #Tabletop
• •Ever looked at a rulebook and your brain just melted? 🤯 Same. Thatqs why Iqs breaking down [Game Name] in under 60 seconds! No more confusion, just pure fun. Let me know in the comments if you want to see more games explained! #HowToPlay #GameNight #BoardGameGeek
• •My wallet is crying, but my shelf is celebrating! A bunch of amazing games are on sale, including some of my all-time favorites. This is NOT a drill! Perfect chance to finally grab that game youqvqe been eyeing. #BoardGameSale #GamerProblems #TabletopGames
• •Real talk: Whatqs that one game youqlql NEVER say no to playing? For me, it has to be [Game Name]. Itqs my ultimate comfort game. Drop your go-to game in the comments—Iqs always looking for new obsessions! #Community #FavoriteGame #BoardGameTalk
• •GEN CON DAY 2 LETS GOOO! The energy here is electric! I got a sneak peek of some incredible upcoming titles and even met one of my favorite designers. Feeling so inspired and grateful for this amazing community. What do you want to see from the floor? #GenCon #BoardGameCommunity #Gaming