Brand Tone

Community-focused, friendly, practical, informative, eco-conscious, purposeful, polished, and curated.

Brand Values

• •Sustainability
• •Community
• •Affordability and Value
• •Quality Curation
• •Convenience

Best Practices

• •Lead with "Community & Convenience": Always frame your messaging around how the store helps local families. Use words like "we," "our community," and "your neighbors" to foster a sense of togetherness. Emphasize how easy the process is for both buyers and sellers.
• •Balance "Friendly" with "Professional": While the tone is warm and conversational (using emojis and friendly questions is great), ensure all product descriptions are professional. Always include the essential details: brand, size, price, and a brief, honest note on condition if necessary. This maintains trust.
• •Weave in "Sustainability" Naturally": Avoid overly technical jargon. Instead of "circular economy," use phrases like "give clothes a second story," "love it longer," or "shop with purpose." The recycling emoji ( ) is a simple, effective visual cue to use in social media bios and posts.
• •Show, Don't Just Tell: Use visuals to reinforce the brand's quality. High-quality, bright photos of clean, unstained items and organized racks speak louder than words. Your copy should complement these visuals, not describe something the customer can't see.
• •Maintain a Consistent Voice in Interactions: Every reply to a comment or direct message is a piece of copywriting. Respond promptly, politely, and helpfully, using the same friendly and practical tone as your main posts. This reinforces the perception of excellent customer service.

Social Perception

Boreal Kids Consignment is perceived as a highly positive local gem with friendly and helpful staff. It is trusted, reliable, and seen as a valuable community asset that supports local families through affordable and sustainable options.

Copy Examples

• •Ready for any adventure the Boreal forest throws their way! This cozy North Face snowsuit (Size 3T, $45) just hit the racks. Keep them warm without breaking the bank. Pop by the store or message us to hold! #BorealKids #FortStJohn #GentlyUsed #SustainableKids
• •They grow so fast! Outfit your little one for less. From onesies to strollers, we have hundreds of high-quality, gently used baby essentials waiting for a new home. Shop smart, shop sustainably. Visit us on Main Street! #ShopLocalFSJ #BorealKidsCo #NewParents #BabyOnABudget
• •Give Their Clothes a Second Story. Choosing consignment helps our planet, our community, and your wallet. Thank you for being part of the cycle. #SustainableStyle #ReduceReuse #BorealKids
• •A peek at what s new in-store this week! We re overflowing with amazing finds for your little ones. Come say hi! #Consignment #KidsStore #ShopFSJ #BorealKidsFinds
• •Is spring cleaning on your mind? Those outgrown jackets and too-small shoes are exactly what another family is looking for! Our consignment spots are open. Bring your gently used items to Boreal Kids and turn clutter into cash (or store credit!). Learn how it works on our website. #CommunityConsignment #FSJFamilies #BorealKids