Brand Tone

Authentic & Earthy, Reverent & Respectful, Calm & Grounded, Informative & Passionate, Slightly Whimsical/Poetic

Brand Values

• •Connection to Nature
• •Sustainability & Ethical Sourcing
• •Handcrafted Quality & Tradition
• •Authenticity & Transparency
• •Simplicity & Efficacy
• •Bioregionalism
• •Well-being & Self-Care

Best Practices

• •Embrace Storytelling: Share the "why" behind products – the inspiration from nature, the wildcrafting process, the founders' lifestyle. This builds authenticity and emotional connection.
• •Use Sensory Language: Describe the scents, textures, and feelings associated with the products and the natural environment they come from. Appeal to the senses to immerse the audience in the Boreal Folk experience.
• •Maintain a Reverent & Respectful Vocabulary: Consistently use words that convey a deep appreciation for nature, sustainability, and traditional practices (e.g., "mindfully gathered," "ethically sourced," "reciprocal relationship," "sacred," "honour").
• •Be Transparent and Informative: Clearly communicate the natural ingredients, their benefits, and the sustainable practices involved. Educate the audience about the value of wildcrafting and bioregional ingredients.
• •Keep it Grounded and Authentic: Avoid overly corporate or hype-filled language. Let the genuine passion for nature and the quality of the handcrafted products speak for themselves. The voice should feel like a conversation with someone deeply connected to the earth.

Social Perception

Highly Respected & Trusted, Unique & Inspiring, High-Quality & Effective Products, Eco-Conscious Leaders, Authentically Canadian Wildness

Copy Examples

• •Wild roses, gathered by hand under the vast Canadian sky. Each jar of our Wild Rose Body Butter holds the whisper of the boreal forest, ready to soothe your skin and spirit. We pour our respect for the land into every small batch, bringing you nature's pure embrace. Dip into the wild. #BorealFolk #WildcraftedSkincare #ConnectionToNature #HandmadeLuxury #SustainableBeauty
• •More than just skincare, it's a journey into the wild. At Boreal Folk, we live and breathe the forest, sustainably gathering botanicals for our natural apothecary. Experience the potent magic of ingredients harvested in rhythm with the seasons. Discover the difference wildcrafting makes. Shop our collection: [Link]
• •Immerse yourself in the tranquility of ancient forests. Our Forest Bath Soak is a carefully blended infusion of wild-harvested pine needles, cedar tips, and mineral-rich salts. Let the earthy aroma transport you, easing tension and connecting you to the grounding energy of the Canadian wilderness. Handcrafted in our mobile Wilderness Lab, this soak is an invitation to pause, breathe deep, and find your wild. Ingredients: [List]. How to use: [Instructions].
• •Hello from the heart of the forest! This week, the air was crisp with the scent of damp earth and pine as we ventured out to gather [specific seasonal ingredient]. There's a quiet joy in respectfully harvesting what nature provides, knowing these potent botanicals will soon become part of your self-care ritual. We believe in this slow, mindful process, and we're grateful to share the journey (and its beautiful bounty) with you. Read more about our latest wildcrafting adventure on the blog: [Link]
• •From forest floor to your skin 🌲✨ Watch the journey of our [Soap Name]! Wild botanicals + traditional methods = pure, natural goodness. Ready for a truly wild clean? 😉 #BorealFolk #WildcraftedSoap #NaturalSkincare #HandmadeWithLove #SustainableLiving #ForestMagic #ASMRskincare