Brand Tone

Approachable and Friendly, Educational and Informative, Humorous and Engaging, Professional and Reliable, Enthusiastic and Passionate

Brand Values

• •Customer Success & Support
• •Accessibility & Convenience
• •Quality and Trust
• •Community Building
• •Empowerment

Best Practices

• •Embrace Tio Brócoli's Personality: Consistently use a friendly, approachable, and slightly humorous voice, especially on social media. Imagine you're a knowledgeable, cool uncle giving advice.
• •Educate and Empower: Always aim to provide value by sharing knowledge. Frame copy around helping the customer achieve their growing goals successfully and confidently.
• •Be Enthusiastic and Passionate: Let your genuine love for cultivation shine through. Use vibrant language and express excitement about the growing process and customer success.
• •Maintain Professionalism Where It Counts: While being friendly, ensure that information regarding products, services (like logistics and import), and guarantees is clear, accurate, and instills trust.
• •Engage with the Community: Use language that fosters a sense of belonging. Ask questions, encourage sharing, and reflect the idea that "we're in this together" to cultivate (pun intended!) a loyal following.

Social Perception

Leading Grow Shop in Mexico, Helpful and Knowledgeable Resource, Engaging and Modern, Reliable for Product Sourcing

Copy Examples

• •Headline: Your Secret to an Epic Harvest? It Starts Here. 🌱 #BorderGrower Body: Stop dreaming, start growing! From seed to success, Tio Brócoli and the Border Grower team are here with everything you need – top-notch gear, expert advice, and a whole lot of good vibes. Let's grow together! Shop now and get free cultivation support with every order!
• •Headline: Unlock 'Broccoli' Magic! ✨ Border Grower Has Your Back. Body: Ready to transform your space into a green paradise? Whether you're a newbie or a seasoned pro, find all your cultivation essentials at Border Grower. We don't just sell products; we share the passion. Got questions? Our experts are ready to help you succeed! #CultivaTusDerechos
• •Headline: No More Guesswork, Just Great Growth! 🚀 Body: Tired of so-so results? Border Grower delivers quality supplies and the know-how you need for amazing 'broccoli'. Our promise? Personalized advice to guide you every step of the way. Check out our site – your best harvest yet is waiting!
• •Headline: From Tijuana to Your Doorstep: The Best in Cultivation! 📦🇲🇽 Body: As Mexico's #1 online grow shop, we bring the best cultivation gear right to you. Need something special from the US? We'll handle the import! At Border Grower, we're all about making your cultivation journey easy and successful. #TeQueremosVerCrecer
• •Headline: Join the Border Grower Fam! 🥦 Tips, Tricks & Top Gear. Body: Follow Tio Brócoli on TikTok (@bordergrower.mx) for your daily dose of growing wisdom and laughs! Then, hit up BorderGrower.com for everything you need to make your 'magical broccoli' thrive. We're more than a shop; we're a community of growers!