Brand Tone

minimalist, sophisticated, and serene

Brand Values

• •Minimalism & Modern Aesthetics
• •Quality & Craftsmanship
• •Sustainability
• •Emotional Connection

Best Practices

• •Lead with Emotion and Atmosphere
• •Emphasize Core Values
• •Maintain a Clean Aesthetic
• •Speak to the Aspiration
• •Be Consistent Across All Touchpoints

Social Perception

Customers who find the site are likely to perceive it as a niche, high-quality provider of minimalist art for design-conscious individuals.

Copy Examples

• •Find your center. Our "Balance" poster, inspired by the principles of simplicity and harmony, is designed to turn your home into a sanctuary of calm. Printed on sustainably sourced, gallery-quality paper. #MinimalistArt #ModernDecor #HomeInspiration
• •Art that Resonates. Discover curated art prints designed to bring serenity and sophisticated design to your space.
• •In a world of noise, we believe in the power of quiet. BORDER was founded on the idea that a single piece of art can redefine a room, creating a pocket of peace and inspiration. Explore our new collection and find the piece that speaks to you.
• •Let the gentle curves and clean lines of "Serenity" guide you to a state of calm. This piece captures the essence of quiet reflection, making it the perfect addition to a reading nook or bedroom. Crafted with eco-friendly inks on premium, archival-grade paper for art that lasts.
• •Your Walls, Reimagined. Transform your home with art that's both beautiful and mindful. BORDER offers minimalist posters created with sustainable materials to bring a sophisticated and serene touch to your decor. Shop the collection.