Brand Tone

Warm, nurturing, authentic, simple, and heartfelt, reflecting maternal care and a love for a simple, outdoor life.

Brand Values

• •Family-Centric
• •Natural and Pure
• •Handmade and Small-Batch
• •Efficacy and Gentleness
• •Eco-Conscious
• •Authenticity and Hard Work

Best Practices

• •Always Lead with the "Why": Start with the story. Remind your audience that the brand was born from a real need (a son's eczema), which builds immediate trust and emotional connection.
• •Use "We" and "Our": Employ collective and personal pronouns to reinforce the family-run, small-business feel. Phrases like "our farm," "we believe," and "from our family" create a sense of community and warmth.
• •Emphasize the Source: Consistently mention the key ingredients and where they come from – "fresh goat's milk," "from our herd," "natural oils and butters." This highlights the farm-to-skin value proposition.
• •Keep the Language Simple and Heartfelt: Avoid overly technical jargon or corporate-speak. The tone should be like a knowledgeable friend giving advice. Use words like "gentle," "nourishing," "soothing," "simple," and "handcrafted."
• •Connect to the Lifestyle: Evoke the brand's core motto ("Go Outside. Get Dirty. Wash. Repeat.") by using imagery and language that celebrates nature, family, and a wholesome, active life. This broadens the appeal beyond just a skincare product to a lifestyle choice.

Social Perception

Overwhelmingly positive. Customers praise high quality and effectiveness, especially for sensitive skin, and appreciate the brand's authentic story as a small, independent business. There's a strong personal connection to the owner, viewing the brand as a trustworthy source for wholesome, lovingly-made skincare. Packaging is often noted as beautiful, making products popular for gifting.

Copy Examples

• •Tired of skincare that feels like a science experiment? So were we. That’s why we created our goat milk soap, straight from our farm to your shower. Made with fresh milk from our happy herd and all-natural oils, it's the gentle, nourishing clean your sensitive skin has been waiting for. It’s not just soap, it’s a little piece of our homestead.
• •Wrap your skin in the goodness it deserves. Our new Lavender & Honey Goat's Milk Lotion is handcrafted in small batches to soothe, hydrate, and calm. No harsh chemicals, no complicated ingredients. Just pure, farm-fresh moisture for the whole family.
• •A Treat from the Farm: Spoil Your Skin this Season!
• •From our family to yours. This gentle collection was inspired by our own journey with sensitive skin. Featuring our purest unscented soap and a deeply calming body butter, it’s the perfect, worry-free way to care for the most delicate skin. Because every new beginning should be soft and simple.
• •Borden Acres started with a mother's love and a herd of goats. When her son struggled with eczema, Danielle Borden turned to her own backyard, creating natural goat milk soaps that finally brought him relief. Today, she shares her passion for simple, effective skincare with a line of handcrafted products made with love, right on her Pauma Valley farm.