Brand Tone

Professional & Authoritative, Empowering & Supportive, Aspirational & Quality-Focused, Educational & Informative, Community-Oriented

Brand Values

• •Education: Deep commitment to providing comprehensive and accessible training for lash artists at all levels.
• •Quality: Offering premium, reliable, and innovative products designed for professional use.
• •Empowerment: Equipping lash artists with the skills, products, and support to succeed and build thriving careers.
• •Community: Building a strong, supportive network of lash professionals.
• •Artistry & Craftsmanship: Celebrating and elevating the skill and creativity involved in lash application.
• •Professionalism: Promoting high standards and ethical practices within the lash industry.

Best Practices

• •Always Speak to the "Pro": Address your audience as skilled professionals or aspiring professionals. Use language that respects their craft and ambition (e.g., "elevate your artistry," "master the technique," "build your dream lash business").
• •Lead with Education and Empowerment: Frame product benefits around how they help the artist improve their skills, achieve better results for clients, or grow their business. The "why" behind the product is often linked to professional development.
• •Maintain a Premium, Polished Voice: Ensure all copy is grammatically correct, sophisticated, and confident. Avoid overly casual slang or overly aggressive sales tactics. The tone should reflect the quality of the products and education.
• •Highlight Community and Support: Incorporate language that fosters a sense of belonging. Use terms like "our community," "fellow artists," and showcase success stories or testimonials to build a collective identity.
• •Emphasize Artistry and Quality: Use descriptive and evocative language that appeals to the artist's desire for high-quality tools and the ability to create beautiful, meticulous work. Words like "precision," "crafted," "bespoke," "masterpiece" resonate well.

Social Perception

Borboleta is widely perceived as a premium, high-end brand specifically for serious lash professionals. They are highly respected for their comprehensive educational programs and the quality of their certified trainers. Their products are generally seen as high-performance and reliable, though at a higher price point than some competitors. This premium is often associated with quality and the support system they offer. The brand is associated with success and expertise in the lash industry; using Borboleta can be seen as a mark of a dedicated and skilled professional. There's a strong sense of community among Borboleta-trained or affiliated artists, who often feel part of an exclusive and supportive group.

Copy Examples

• •Headline (Education Focus): "Master Your Craft. Elevate Your Career. Discover Borboleta's Industry-Leading Lash Education." Body: "Transform your passion into expertise with our comprehensive certification courses, designed by master artists for aspiring and established professionals."
• •Social Media Post (Product Focus): "Unleash breathtaking volume and unparalleled retention. Borboleta Pro's [Product Name] adhesive is meticulously engineered for the discerning lash artist. Create flawless sets that captivate. #BorboletaPro #LashArtistry #PremiumLashes"
• •Website Banner (Community Focus): "Join the Borboleta Family. Connect with a passionate community of lash artists dedicated to excellence, innovation, and mutual support. Your journey to lash mastery starts here."
• •Email Subject (Empowerment Focus): "Unlock Your Potential: New Advanced Techniques with Borboleta Pro" Body Snippet: "Are you ready to take your lash artistry to the next level? Our latest workshop empowers you with cutting-edge techniques..."
• •Product Description Snippet (Quality & Artistry Focus): "Experience the Borboleta difference. Our signature [Lash Type] lashes are crafted for superior flexibility and a luxurious feel, allowing you to design bespoke lash masterpieces with confidence and precision."