Brand Tone

Enthusiastic and Inviting, Customer-centric and Reassuring, Value-Oriented, Trendy/Sophisticated (Aspirational), Direct and Informative, Slightly Playful/Familiar

Brand Values

• •Accessibility/Convenience: Connect people with the best without the need to leave home and comfort of buying with just one click.
• •Customer Satisfaction: Prioritizing satisfaction of our consumers, offering refunds, and providing dedicated support.
• •Value for Money: Offering the best products always with that special price that fits your pocket.
• •Quality/Curated Selection: Seeking the best products and suppliers through a rigorous analysis process to meet customer demands for recent and sophisticated items.
• •Trust and Security: Highlighting Secure Purchase with data encryption and secure shipping.
• •Passion: We are passionate about what we do!

Best Practices

• •Embrace "Mundão" Personality: Consistently use an enthusiastic, slightly adventurous, and friendly tone implied by "Bora pro Mundão." Even for everyday products, inject a bit of excitement about discovery and global trends. Keep the informal touch, like using emojis where appropriate or friendly interjections (e.g., "tá?! rs" was seen on their site).
• •Prioritize Customer Benefit & Reassurance: Always frame product descriptions and communications around how they benefit the customer (save money, get trends, enjoy convenience). Reinforce trust with mentions of secure payment, reliable shipping, and accessible support.
• •Keep it Clear and Simple, but Warm: While conveying enthusiasm, ensure the core message about products, prices, and policies is easy to understand. Avoid overly complex jargon. The warmth comes from the friendly language and customer-centric approach.
• •Localize with a Global Feel: Since the primary market appears to be Brazil (free shipping, language cues), the copy should resonate with a Brazilian audience using colloquialisms where appropriate, while still maintaining the "world trends" and "global" aspect of their product sourcing.
• •Create a Tone of Voice Guide: Develop a simple internal guide that outlines the key characteristics of the Borapromundao voice (e.g., Enthusiastic, Friendly, Reassuring, Value-Driven, Passionate) with do's and don'ts and example phrases. This will help ensure anyone writing copy (for the website, ads, social media, customer service) stays consistent.

Social Perception

Aims for a perception of a reliable and customer-friendly online retailer. The Brazilian target market is clear from the language of the policies, free shipping within Brazil, and local contact information.

Copy Examples

• •Headline for a new product arrival (Enthusiastic, Trendy): The world's latest obsession, now just a click away! 😉 Explore the NEW [Product Name] at Borapromundao.com and bring the trend home!
• •Social media post about a promotion (Value-Oriented, Friendly): Hey, Mundão explorers! 🌍 Your next favorite find is now friendlier on your wallet. Grab [Product Category] at a special price this week. Save big, live stylishly! #BoraEconomizar #BoraPromundao
• •Email snippet reassuring a new customer (Customer-centric, Reassuring): Welcome to the Borapromundao family! We're thrilled to have you. Rest assured, your order for [Product Name] is in good hands. Our humanized support team is here for any questions. Happy shopping!
• •Product description highlight (Direct, Benefit-driven): Why choose the [Product Name]? Because it blends cutting-edge [Feature] with the comfort you deserve. Get world-class [Benefit] delivered right to your door. Effortless. Affordable. Awesome.
• •Website banner about their service (Passionate, Inviting): We're passionate about bringing the best of the world to you! 🌎✨ Discover amazing products, enjoy secure shopping, and let us handle the rest. Bora pro Mundão with us!