Brand Tone

Nurturing, Informative, Elegant, Positive and Approachable

Brand Values

• •Natural & Botanical
• •Ethically Sourced & Cruelty-Free
• •Quality & Efficacy
• •Sustainability & Eco-Consciousness
• •Transparency
• •Made in UAE
• •Family-oriented
• •Feminist-oriented
• •Celebration of diverse cultures
• •Resilience
• •Growth
• •Determination

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., nurturing, informative, elegant, positive), including approved vocabulary, "words to avoid," and example sentences. Share this with anyone creating content.
• •Focus on "You" (The Customer): Address the customer directly and empathetically. Frame benefits around their needs, aspirations, and potential concerns (e.g., "your skin will feel," "if you're experiencing").
• •Highlight Core Values Consistently: Weave in mentions of natural ingredients, ethical sourcing, cruelty-free practices, and local production (Made in UAE) where relevant and natural-sounding. This reinforces what the brand stands for.
• •Maintain Visual-Verbal Harmony: Ensure the language used in copy complements the visual style. If the visuals are elegant and clean, the copy should be refined and clear, not overly casual or cluttered.
• •Review and Refine Regularly: Periodically audit your website copy, social media posts, and marketing materials to ensure they consistently reflect the desired brand tone and values. Gather feedback and make adjustments as needed.

Social Perception

The perception of borage oil as a skincare ingredient is overwhelmingly positive. It's associated with healing, moisturizing, and being beneficial for various skin concerns. The general online presence is professional and aligns with current trends in the beauty industry towards natural, ethical, and transparent brands. The brand position clearly resonates positively with local consumers seeking locally produced, natural skincare.

Copy Examples

• •Instagram Post (Product Focus): "Meet your skin's new best friend: Our Radiance Renewal Face Oil. Lovingly crafted with the purest borage oil and a blend of nature’s finest botanicals, it’s designed to deeply nourish, hydrate, and bring forth your natural glow. Ethically sourced, cruelty-free, and made with care in the UAE. ✨ #BorageBeauty #NaturalSkincare #RadiantSkin #EthicalBeauty #MadeinUAE"
• •Website Product Description (Benefit-driven): "Soothe and replenish your delicate skin with our Soothing Cloud Cleanser. This gentle, naturally derived formula, rich in calming borage extract, effectively lifts away impurities while respecting your skin's natural moisture barrier. Experience a clean that feels soft, calm, and beautifully refreshed. Perfect for even sensitive skin types."
• •Facebook Ad (Problem/Solution): "Tired of skin that feels dry, dull, or irritated? Discover the gentle power of Borage Beauty. Our naturally derived skincare, made with ethically sourced botanicals, works to restore balance, hydration, and a healthy radiance. Learn more about our UAE-made collection and embrace your skin's natural vitality. [Link to website]"
• •Email Newsletter Snippet (Ingredient Spotlight): "Did you know Borage Oil is a hydration hero? 🌿 Packed with GLA, a powerful omega-6 fatty acid, it's renowned for its ability to soothe dryness, calm inflammation, and promote a supple, healthy complexion. At Borage Beauty, we harness its incredible benefits in every bottle. Explore the collection today!"
• •Promotional Offer (Value-driven): "Embrace naturally beautiful skin. For a limited time, enjoy [Discount/Offer] on your first Borage Beauty order. Experience the nurturing touch of our botanical skincare, ethically crafted in the UAE. Your journey to a radiant glow starts here. Shop now! #SkincareOffer #NaturalBeauty"