Brand Tone

Warm & Friendly, Passionate & Heartfelt, Playful & Cheerful, Community-Oriented

Brand Values

• •Pet Rescue & Welfare
• •Handmade & Quality Craftsmanship
• •Love & Compassion for Animals
• •Small Business & Personal Touch
• •Eco-Friendly & Vegan

Best Practices

• •Always Lead with Love & Passion for Pets: Every piece of copy should reflect a genuine affection for animals and a deep understanding of the pet-owner bond. Use warm, endearing language.
• •Weave in the "Rescue" Narrative Authentically: Subtly and genuinely remind your audience of the brand's commitment to pet rescue and adoption. This can be through storytelling, calls to action, or highlighting partnerships.
• •Emphasize "Handmade" and "Small Batch" Quality: Highlight the care, craftsmanship, and uniqueness that comes with handmade products from a small, passionate team.
• •Maintain a Playful and Positive Voice: Use cheerful language, emojis where appropriate (especially on social media), and focus on the joy pets bring. Keep the tone upbeat and engaging.
• •Foster Community and Interaction: Encourage user-generated content, ask questions, respond to comments personally, and make customers feel like they are part of the "Bop Pop Family." This reinforces the friendly, approachable nature of the brand.

Social Perception

Positive & Trusted, Caring & Authentic, Stylish & Unique, Community-Focused

Copy Examples

• •☀️ Sunshine, tail wags, and our NEW 'Boho Bloom' bandana! ✨ Handmade with love in Oregon, this super soft, eco-friendly bandana is perfect for your furry adventurer. Let your pup strut their stuff in style and comfort! Don't forget to tag us in your adventures @boppoppets for a chance to be featured! #Boppoppets #HandmadeWithLove #DogFashion #HappyPetsHappyHumans #RescueFosterAdopt
• •💖 Paws for a Cause! 💖 This week, 15% of all sales from our 'Rescue Love' collection go directly to senior pet rescues. Treat your best friend to a special something handmade with vegan materials, and help a loving senior find their forever comfort. Shop now and spread the love! 👉 [Link to website] #BopPopPetsCares #ShopSmallSupportRescue #PetLove #VeganPetProducts
• •Meet the 'Zoomie Buddy'! 🎉 Crafted from durable, pet-safe materials and designed right here in our Oregon studio, this toy is built for endless fun. Its playful squeak and crinkle will keep your pup engaged, while you’ll love knowing it’s made with the same passion we have for our own rescue, Rufus! Get ready for some serious happy dances! Happy pets, happy humans! #Boppoppets #PlayTime #DogToy #MadeInOregon
• •💌 A Little Bit of Rufus in Every Stitch 💌 This month, we're shining a spotlight on Luna, a sweet rescue who’s rocking her Bop Pop bow tie! Her mom told us, 'Luna came to us a bit shy, but her Bop Pop gear brings out her inner diva!' Stories like Luna’s are why we do what we do – celebrating the joy rescue pets bring. Have a story to share? We’d love to hear it! #BopPopFamily #RescueStories #PetCommunity
• • Stitchin' up some happiness today! 🧵✨ Each Bop Pop bandana is handmade with pawsitivity right here in our Oregon workshop. What designs do you want to see next? Drop your ideas below! 👇 #Boppoppets #BehindTheScenes #SmallBizLove #PetAccessories #HandmadePets