Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Playful and Youthful, Helpful and Informative, Trendy and Current

Brand Values

• •Accessibility
• •Inclusivity
• •Joy and Fun
• •Community
• •Discovery
• •Customer-Centricity

Best Practices

• •Know Your Audience (The "Boozysquad"): Always write with your target demographic in mind – their lingo, their interests, and what resonates with them. Think youthful, energetic, and beauty-obsessed.
• •Embrace Enthusiasm & Emojis: Don't be afraid to let genuine excitement for products and beauty shine through. Use emojis strategically to add personality and visual appeal, aligning with the playful vibe.💖✨🔥
• •Keep it Conversational and Friendly: Write as if you're talking to a friend about your latest beauty find. Use contractions, ask questions, and maintain an approachable, informal style. Avoid overly corporate or stiff language.
• •Stay Current with Trends (but Authentic): Incorporate relevant slang, references to viral trends, or popular culture when appropriate, but ensure it feels natural to the brand and not forced. Authenticity is key.
• •Develop a "Tone of Voice" Guide: Create a simple internal document outlining key characteristics of the Boozyshop voice (e.g., words to use/avoid, level of formality, go-to phrases) to ensure consistency across all writers and platforms. For example: "Always positive, often uses 'OMG,' 'fave,' 'glow up.' Avoid overly technical jargon unless explaining benefits simply."

Social Perception

The "Go-To" for Affordable Beauty, Trend-Savvy, Fast and Reliable (Mostly), A Fun Shopping Experience, Engaging and Relatable, Trustworthy

Copy Examples

• •(Instagram Post for New Product Launch): "OMG, Boozysquad! 💖 Get ready to GLOW UP! ✨ Our brand NEW [Product Name] just dropped and it's everything you've dreamed of (and more!). Swipe up to snag yours before it's gone! 🏃‍♀️ #Boozyshop #NewMakeup #MustHave"
• •(Email Subject Line for Sale): "🤫 Psst... Your Beauty Haul Just Got Cheaper! Up to 50% Off! 🎉"
• •(Website Banner for a Trending Product): "Spotted: The Viral [Product Type] Everyone's Obsessed With! 🔥 Shop the Hype Now! 👉"
• •(TikTok Video Caption - Quick Tutorial): "GRWM for a chill Sunday! ☀️ Obsessed with this quick [Product Name] hack for instant sunshine vibes! Try it & tag us! #BoozyshopBeauty #EasyMakeup #GRWM #BeautyHack"
• •(Facebook Ad for Skincare): "Skin feeling a bit meh? 😒 Give it some TLC with our fave [Skincare Product]! Packed with [Key Ingredient] for happy, healthy skin. Your face will thank you! 😉 Shop now & glow on! ✨"