Brand Tone

Enthusiastic, Friendly, Trendy, Helpful, and Inclusive

Brand Values

• •Accessibility & Affordability
• •Quality
• •Customer Experience
• •Trend-Consciousness
• •Inclusivity
• •Growth & Innovation

Best Practices

• •Create a "Tone of Voice" Guide: Document the key characteristics of Boozyshop's tone (Enthusiastic, Friendly, Trendy, Helpful, Inclusive) with examples of "do's and don'ts." Share this with anyone creating content.
• •Use "Beauty Insider" Language (Relatably): Incorporate common beauty terms, slang (e.g., "holy grail," "dupe," "pigment"), and refer to trends in a way that resonates with makeup enthusiasts, but keep it accessible and not overly technical or exclusive.
• •Always Inject Enthusiasm and Positivity: Even in informational posts, maintain an upbeat and encouraging feel. Use emojis strategically (💖✨🎉😉) where appropriate (especially on social media) to convey emotion and friendliness.
• •Prioritize "You" and "Your": Focus the copy on the customer, their needs, desires, and how Boozyshop can help them achieve their beauty goals (e.g., "Your beauty paradise," "Let your beauty shine," "Your next holy grail").
• •Stay True to Core Values in Messaging: Consistently weave in messages of affordability, quality, inclusivity, and the joy of beauty discovery. Ensure that promotions and product descriptions align with the promise of "beautiful products, affordable prices, and the most amazing brands."

Social Perception

Go-To for Affordable Beauty, Engaging & Current, Generally Positive, Known for Variety & Exclusivity

Copy Examples

• •✨ Glow up incoming! ✨ Get ready to obsess over the NEW [Product Name] range, exclusively at Boozyshop! 💖 We're talking major pigment, dreamy textures, and *that* price you love. 😉 Tap to shop & let your beauty shine! #Boozyshop #NewCollection #MakeupAddict #AffordableBeauty #MustHave
• •🤫 Psst! Your Beauty Haul Just Got Happier (and Cheaper!) 🎉 Hey Beauty! Ready to make your week sparkle? ✨ Dive into fresh deals on your fave brands and discover new obsessions. From TikTok viral sensations to everyday heroes, Boozyshop has your beauty cravings covered – without breaking the bank! Let the shopping party begin! 🥳
• •Your Beauty Paradise Awaits! 🌴💄 Amazing Brands, Sweet Prices, and Your Next Holy Grail – All at Boozyshop! Shop Now & Get a Free Gift! 🎁
• •Scrolling for the LATEST beauty trends? 👀 We see you! Boozyshop stays ahead of the game, bringing you viral must-haves and the hottest new drops weekly. 🔥 Join the Boozy tribe and express your unique vibe! #BoozyshopTrends #BeautyExplorer #MakeupForEveryone
• •Meet your new BFF: the Boozyshop [Product Name]! We've poured all our passion into creating this gem – think pro-quality results with a price tag that makes you smile. 😊 Easy to use, gorgeous to wear, and made with love, just for you. Because everyone deserves to feel fabulous! ✨ #BoozyshopBeauty #YourBestSelf #QualityMakeup