Brand Tone

Friendly and Approachable, Enthusiastic and Trendy, Helpful and Informative, Inclusive

Brand Values

• •Accessibility and Affordability
• •Quality
• •Customer Satisfaction & Service
• •Inclusivity and Empowerment
• •Trend-Consciousness and Dynamism
• •Entrepreneurial Spirit

Best Practices

• •Stay Youthful & Enthusiastic: Use positive, energetic language. Incorporate emojis where appropriate (especially on social media) to convey excitement. Keep sentences relatively concise and upbeat.
• •Emphasize "Newness" and Trends: Regularly use words like "new," "latest," "trending," "hottest" to highlight fresh arrivals and current styles. Connect products to popular trends (e.g., "TikTok famous").
• •Be Inclusive and Welcoming: Address a broad audience, ensuring language is welcoming to everyone, regardless of their beauty knowledge or background. Reinforce the "makeup is for everyone" message subtly or overtly.
• •Focus on Value and Customer Happiness: Highlight affordability and quality. Frame the shopping experience as enjoyable and rewarding (e.g., "treat yourself," "your beauty haul"). Mention perks like gifts with purchase or fast shipping.
• •Maintain a Friendly, slightly Informal Voice: Use contractions (it's, you're), ask questions to engage the audience, and adopt a conversational style, as if talking to a beauty-savvy friend. Avoid overly technical jargon unless explaining a specific product benefit clearly.

Social Perception

Positive Overall, Trusted Source for Trends, Good Quality Own-Brand Products, Responsive (Mostly), Community Focused

Copy Examples

• •✨ Calling all glow-getters! ✨ Your new fave [Product Type] has just landed at Boozyshop! 💖 Get ready to [Benefit of Product] like never before. Tap to shop the trend before it’s gone! #Boozyshop #NewCollection #BeautyMustHave #GetYourGlowOn
• •Hey Beauty! 👋 Your faves are on SALE + a little surprise from us! 😉
• •Meet YOUR new beauty besties! 😍 High-quality, totally gorgeous, and oh-so-affordable. That's the Boozyshop promise! Explore our collection.
• •Tired of the same old look? 💁‍♀️ Boozyshop brings you the hottest makeup & skincare trends straight from all over the globe (and TikTok!). Express yourself & unleash your inner artist. Shop now and find your vibe! #BoozyBeauty #MakeupTrends #SkincareGoals #BeYou
• •Dare to dazzle? This palette isn't just makeup, it's a mood! 🌈 Packed with vibrant, blendable shades, it's perfect for creating looks that scream YOU. Go on, make some magic! P.S. We love seeing your creations! Tag us @Boozyshop