Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Trendy and Youthful, Helpful and Informative, Inclusive

Brand Values

• •Accessibility & Affordability
• •Quality
• •Trend-Consciousness
• •Customer Centricity
• •Inclusivity
• •Passion for Beauty
• •Innovation & Dynamism

Best Practices

• •Stay Enthusiastic and Positive: Use upbeat language, emojis where appropriate (especially on social media), and exclamations to convey genuine excitement about products and beauty.
• •Be Inclusive and Welcoming: Address a diverse audience. Use gender-neutral language where possible and reinforce the message that beauty is for everyone. Avoid jargon that might alienate new customers.
• •Keep it Conversational and Friendly: Write as if you're talking to a friend who loves makeup. Use contractions, colloquialisms (appropriately), and a generally informal style, while maintaining professionalism.
• •Highlight Value (Trends & Affordability): Consistently weave in the core value propositions – access to the latest trends and amazing products at affordable prices.
• •Be Visually Descriptive and Engaging: Especially for beauty products, use language that helps the customer imagine using the product and the results (e.g., "silky smooth," "dazzling shine," "flawless finish"). Encourage interaction by asking questions.

Social Perception

Trusted Retailer, Go-To for Trends and Affordable Finds, Community-Oriented, Fun and Exciting, Responsive Customer Service

Copy Examples

• •✨ OMG, babes! ✨ Get ready to GLOW UP! 😍 Our NEW [Product Name] just dropped, and it's everything you've dreamed of and more! Swipe to see the magic & tap to shop your new obsession! 💖 #Boozyshop #NewCollection #MustHaveMakeup #BeautyHaul
• •Hey Gorgeous! 👋 Your makeup bag called, it's craving a refresh! 😉 Treat yourself with up to 50% OFF our faves during the Boozyshop Beauty Bash! Don't walk, RUN! 🏃‍♀️💨 Shop now before it's all gone! #BoozyshopSale #BeautyDeals #AffordableMakeup
• •*(Upbeat, trending music)* Hack your way to flawless brows! ✨ Grab your Boozyshop [Brow Product Name] – just a few strokes and BAM! 🔥 Perfect arches every time. Who needs a filter anyway? 😉 Link in bio! #BoozyBeautyHack #BrowGoals #TikTokMadeMeBuyIt #EasyMakeup
• •💖 Your Weekly Beauty Treat from Boozyshop Has Arrived! 💖 New Trends, Hot Deals & More Inside!
• •Welcome to Boozyshop – your happy place for all things beauty! 💖 From viral sensations to everyday essentials, find high-quality makeup, skincare, and more at prices you'll love. Fast shipping and a little pink package of joy with every order! ✨ Join the Boozyshop fam today! #Boozyshop #BeautyForAll #AffordableLuxury #MakeupAddict