Brand Tone

Friendly and Approachable, Youthful and Trendy, Enthusiastic and Passionate, Inclusive, Helpful and Informative

Brand Values

• •Affordability and Quality
• •Trend-Setting/Access to Trends
• •Customer Centricity
• •Inclusivity
• •Growth and Dynamism
• •Ethical Considerations

Best Practices

• •Stay Youthful & Current: Use contemporary slang and emojis judiciously where appropriate for the platform (especially on social media like TikTok and Instagram). Keep an eye on current beauty lingo and trending topics.
• •Be Enthusiastic & Positive: Employ exclamation points and positive adjectives to convey excitement. Frame product descriptions and announcements with an optimistic and passionate voice (e.g., "you'll absolutely love this!").
• •Maintain a Friendly & Inclusive Dialogue: Address the audience directly using "you" and "your." Use welcoming language and ensure messaging reflects the value that makeup is for everyone. Ask questions to encourage engagement.
• •Highlight Value & Trends: Consistently weave in the benefits of affordability, quality, and access to the latest trends and unique brands. Make it clear why Boozyshop is the go-to source.
• •Personalize When Possible: Continue the practice of personal touches like handwritten notes. In digital communication, use a warm, approachable closing, and respond to comments and DMs in a helpful and friendly manner, reinforcing the "personal service" value.

Social Perception

Trusted and Reliable, Go-To for Trends and Unique Brands, Personal and Caring, Efficient, Innovative

Copy Examples

• •✨ TikTok Made You Buy It? We Got It! ✨ Body: Your FYP is calling! 📞😉 Shop the viral must-haves everyone’s obsessing over. From glowy serums to game-changing mascaras, find your next fave at Boozyshop – before it sells out (again!). #BoozyshopGlowUp #TikTokFamous
• •Hey Beauty! 👋 Your Next Holy Grail Awaits! Body: Looking for that perfect nude lippie or a skincare hero to save your skin? Dive into Boozyshop’s beauty paradise! 🏝️ We’ve got all the cult faves and fresh new finds at prices you’ll totally heart. Plus, a little something extra from us with orders over €35! 😉
• •Level Up Your Look! 🚀 New Arrivals Just Dropped! Body: Warning: Our New Arrivals are seriously 🔥! Discover the latest makeup, skincare, and hair trends that are about to blow up your feed. Be the first to try ‘em and tell your friends you found it at Boozyshop! What are you waiting for?
• •Beauty for EVERYONE. Period. 💖 Body: At Boozyshop, we believe makeup is a playground for self-expression, no matter who you are. Explore vibrant palettes, skin-loving formulas, and all the tools you need to create YOUR look. Because beauty has no limits. #BoozyshopForAll
• •That Boozyshop Pink Package Feeling! 🎀 Body: You know that little thrill when your Boozyshop order lands on your doorstep? 😍 We pack every order with love (and a handwritten note!) because getting new beauty goodies should always feel like a party. Treat yourself – you deserve it!