Brand Tone

friendly, convenient, and celebratory

Brand Values

• •Convenience
• •Customer Satisfaction
• •Authenticity & Quality
• •Accessibility
• •Celebration & Social Connection
• •Innovation

Best Practices

• •Maintain a Conversational Tone: Use a friendly and approachable voice in all your copy. Ask questions, use contractions, and inject a bit of humor to make the brand feel more human.
• •Highlight Convenience and Speed: Always emphasize the speed and reliability of your delivery service. This is a key selling point and a major reason why customers choose Boozy.ph.
• •Focus on the Experience: Don't just sell products, sell the experience. Whether it's a party, a quiet night in, or a celebration, frame your products as an essential part of these moments.
• •Showcase Variety and Quality: Regularly highlight the wide selection of products available, from popular brands to exclusive and hard-to-find bottles. Emphasize the authenticity and quality of your offerings.
• •Be Consistent Across All Channels: While the format may vary, the brand's tone and values should be consistent across the website, app, social media, and all other marketing materials. Regular audits of content can help ensure alignment.

Social Perception

Boozy.ph is generally perceived as a reliable, fast, and convenient online liquor delivery service with an extensive range of authentic products. Customers appreciate the ease of ordering and the brand's commitment to customer satisfaction. It is widely regarded as the go-to platform for alcohol delivery in Metro Manila and is recognized as the largest online liquor store in the Philippines. The brand has also been noted for its impact on revolutionizing alcohol accessibility in the region.

Copy Examples

• •Weekend forecast: 100% chance of cocktails. Don't let an empty bar cart ruin your plans. Get your favorite spirits, wines, and beers delivered in 60 minutes. Order now on Boozy.ph and let the good times roll. #BoozyPH #LiquorDelivery
• •Your party's new best friend. Planning a party? Let us handle the drinks. With over 2,500+ bottles to choose from and delivery in under 90 minutes, we've got everything you need to make your celebration a hit. #BoozyPH #PartyPlanning
• •Date night-in, done right. Set the mood with a bottle of fine wine. From crisp whites to full-bodied reds, we have the perfect pairing for your romantic evening. Order now and get it delivered just in time for dinner. #BoozyPH #WineNight
• •Discover your new favorite drink. Feeling adventurous? Explore our curated collection of craft beers, artisanal gins, and rare whiskies. You might just find your new go-to. #BoozyPH #Drinkspiration
• •The perfect gift for any occasion. Say "cheers" with a thoughtful gift from Boozy.ph. Choose from our wide selection of premium liquors and add a personalized note for that extra special touch. #BoozyPH #Gifting