Brand Tone

Adventurous & Innovative, Playful & Engaging, Enthusiastic & Passionate, Approachable & Friendly

Brand Values

• •Quality & Craftsmanship
• •Innovation & Uniqueness
• •Flavor Experience
• •Fun & Enjoyment
• •Transparency (regarding alcohol)

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., adventurous, playful, enthusiastic), including "do's and don'ts" for language, specific words to use or avoid, and examples of on-brand copy.
• •Know Your Audience: Understand who you're talking to – likely craft beer enthusiasts, foodies looking for unique snacks, and people who appreciate a bit of fun and adventure. Tailor your language to resonate with them.
• •Embrace the "Boozy" (Flavor, Not Effect): Lean into the fun and unique aspect of "booze-infused" while always clarifying that the alcohol itself is cooked out. Use descriptive language that evokes the flavors of different beers and spirits.
• •Tell Your Story: Weave in the narrative of innovation and passion that led to Boozy Jerky's creation. Highlight the craftsmanship and quality ingredients.
• •Be Consistent Across All Channels: Ensure the tone is maintained whether it's a website product description, a social media caption, an email newsletter, or a video script. Regular review and internal alignment can help maintain this consistency.

Social Perception

Novelty & Excitement, High-Quality Snack, Great for Gifting, Fun and Engaging Brand, Associated with Craft Beer Culture

Copy Examples

• •Headline: Stop Just Snacking. Start an Adventure. Body: Boozy Jerky isn't just fuel; it's a flavor journey. We infuse premium brisket with your favorite craft beer and spirit profiles for a jerky that’s anything but ordinary. Rip open a bag and taste the rebellion. (Tone: Adventurous, Playful)
• •Headline: Your Beer's New Best Friend. Body: Tired of the same old bar snacks? So were we. That's why we created Boozy Jerky – handcrafted, booze-infused jerky designed to perfectly complement your favorite pint. Elevate your happy hour. (Tone: Enthusiastic, Friendly, Solution-Oriented)
• •Headline: Real Craft. Real Flavor. Real Good Times. Body: We take tender brisket, marinate it for 48 hours in amazing craft beer and spirit flavors, and create a jerky experience that’s bold, memorable, and seriously delicious. (Don't worry, the booze cooks out, but the awesome taste stays!) (Tone: Quality-focused, Playful, Reassuring)
• •Headline: Warning: May Cause Extreme Flavor Satisfaction. Body: From Spicy Citrus IPA to smooth Bourbon Whiskey, Boozy Jerky is packed with unique tastes that will make your tastebuds sing. Perfect for tailgates, trails, or just Tuesdays. What’s your flavor calling? (Tone: Playful, Enthusiastic, Engaging)
• •Headline: The Jerky That Gets the Party Started. Body: Forget boring. Boozy Jerky is here to shake up your snack game. Each batch is a meticulously crafted explosion of flavor, infused with the spirit of good times. Share it with friends, or keep the deliciousness all to yourself – we won't judge. (Tone: Fun, Engaging, Approachable)