Brand Tone

Enthusiastic, Engaging, Knowledgeable, Visually Driven, Promotional

Brand Values

• •Wide Selection & Global Reach
• •Customer Focus
• •Quality
• •Convenience

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of the Drinks Hero tone (Enthusiastic, Engaging, Knowledgeable, Visually Driven, Promotional) with examples of do's and don'ts.
• •Focus on the "Hero" Concept: Subtly weave in language that positions Drinks Hero as the customer's champion for finding great drinks or that empowers the customer to be a "hero" in their social gatherings by providing excellent beverages.
• •Emphasize Discovery and Curation: Use language that highlights the excitement of exploring a wide, curated selection of quality drinks from around the world.
• •Maintain Visual-Verbal Harmony: Ensure that the copy on visually-driven platforms like Instagram complements the aspirational and appealing imagery, telling a story beyond just the product.
• •Engage and Interact: Mirror the active social media presence in all communications; ask questions, encourage sharing, and respond to customer interactions in a consistently enthusiastic and helpful manner.

Social Perception

Generally Positive but with Some Skepticism. Customers who have used the service and left reviews on their site appear satisfied. The brand is perceived as actively marketing itself, particularly through email and social media. The term "Hero" in their branding, while not explicitly defined by them with a specific archetype, can generally be associated with positive qualities like being a champion for drink selection or a go-to source

Copy Examples

• •Headline: "Your Next Drinks Adventure Starts Here! Explore global spirits, wines, and whiskeys, delivered to your doorstep. What will you discover today? #DrinksHero"
• •Social Media Post: "Thirsty for something special? 🥂 Our curated collection of Irish Whiskeys is calling your name. Find your new favourite hero sip! Link in bio. #IrishWhiskey #PremiumSpirits #DrinksHeroDelivers"
• •Email Subject Line: "Unlock a World of Flavour with Drinks Hero!" Email Body Snippet: "From rare Scotches to vibrant champagnes, DrinksHero brings the best of the world's beverages right to you. Explore our latest arrivals and hero deals!"
• •Product Description Snippet (for a "Mystery Wine Box"): "Embrace the thrill of discovery! Our Mystery Wine Box is packed with 6 handpicked bottles, promising a journey for your palate. Become the hero of your next dinner party! #MysteryWine #WineDiscovery #DrinksHero"
• •Promotional Ad: "Don't just buy drinks, discover them. DrinksHero: Your champion for exceptional spirits and wines from around the globe. Shop now and elevate your glass! #OnlineDrinks #GlobalSelection #BeADrinksHero"