Brand Tone

Thoughtful, Curated, and Joyful.

Brand Values

• •Celebration of Reading
• •Thoughtful Gifting
• •Support for Local & Sustainable Businesses
• •Community and Connection
• •Personalization and Quality

Best Practices

• •Lead with Emotion, Support with Detail: Start your copy by tapping into the feelings associated with gifting and reading—joy, comfort, connection, and thoughtfulness. Then, follow up with the specific details that make Booxies premium: "new release books," "premium Aussie products," "eco-friendly packaging."
• •Use the Language of Curation: Consistently use words like "curated," "handpicked," "carefully selected," and "expertly paired." This reinforces the brand's value as a tastemaker and builds trust in your product selections.
• •Tell a Story in Every Description: Frame each Booxies box as an experience. Instead of just listing contents, describe the moment it creates: "a cozy night in," "a weekend escape," "a moment of self-care."
• •Champion Your Values: Weave your core values into your copy whenever relevant. Mention your support for "Australian businesses," "sustainable brands," and "emerging authors." This builds a deeper connection with customers who share those values.
• •Maintain a Joyful and Appreciative Tone: Your copy should always feel warm, positive, and grateful. Use words like "joy," "special," "thoughtful," and "wonderful." When interacting with customers on social media, mirror this appreciative tone to make them feel seen and valued.

Social Perception

Booxies is perceived very positively as a premium, thoughtful, and reliable gifting service for book lovers. Customers see it as a high-quality option that takes the guesswork out of finding the perfect present. The inclusion of local Australian products is a significant point of appreciation, adding to the perception of the brand as conscious and supportive of the local economy. Reviews indicate that customers feel the brand delivers on its promise of creating a special experience. It is viewed not just as a product, but as a "heartwarming approach to gifting" and a way to share joy. The subscription service is seen as an exciting way to discover new books and treat oneself or a loved one regularly. Overall, the public perception is that of a trustworthy, aesthetically pleasing, and emotionally resonant brand.

Copy Examples

• •Your weekend story is waiting. Crisp pages and sparkling sips. Our 'Fizz & Fiction' booxie is the perfect pairing for a quiet afternoon escape. We've chosen a brilliant new release and paired it with premium Aussie bubbles for a truly special treat. Who would you share this moment with? Tag a book lover who deserves a little joy. #Booxies #SipsAndStories #AustralianMade
• •Don't send another generic gift. Forget the usual suspects. For their next birthday, give them a story they'll get lost in. Our curated birthday booxies are filled with handpicked new-release books and delightful Australian treats. Or, build your own for a gift that says, "I know you." Shop the collection and wrap up some joy.
• •Thank your team with a story. Move beyond the standard corporate gift. A personalised booxie shows genuine appreciation and supports local Australian businesses. With no minimum order, it's easy to give a memorable, thoughtful gift. [Learn More About Corporate Gifting]
• •The perfect gift for every reader. From thrill-seekers to home cooks, we have a story for them. Each booxies is a curated experience, pairing a fantastic book with premium local goodies. Swipe to find their perfect match! Free Australian shipping on orders over $150. [Shop Now]
• •Beyond the Blooms: Why a Book Box is the Perfect "Get Well Soon" Gift. When someone's feeling under the weather, a thoughtful gift can make all the difference. While flowers are lovely, a story offers a lasting escape. A booxie delivers comfort and companionship right to their door—a captivating book to pass the time, a soothing tea to sip, and a reminder that you're thinking of them. Here’s why a book box is the most comforting gift you can send.