Brand Tone

friendly, relatable, solution-oriented, and casual, like a savvy friend sharing a clever solution.

Brand Values

• •Practicality and Functionality
• •Style and Discretion
• •Comfort and Modesty
• •Empowerment through Simplicity

Best Practices

• •Lead with the Problem: Start your copy by referencing a relatable, everyday frustration (e.g., "nowhere to put your phone"). This immediately engages your target audience.
• •Use a Conversational, Friendly Tone: Write as if you are talking to a friend. Use casual language, contractions (e.g., "it's," "you're"), and enthusiastic phrasing.
• •Highlight the "Aha!" Moment: Emphasize the cleverness and simplicity of the solution. Use words like "ingenious," "smart," and "voila" to convey the product's innovative nature.
• •Focus on the Triad of Benefits: Consistently mention the three core benefits: hands-free convenience, stylish coverage, and secure storage.
• •Keep it Positive and Empowering: Frame the product as something that adds ease and confidence to a woman's life. The tone should be encouraging and focused on making life better and more stylish.

Social Perception

Generally positive, viewed as an ingenious, functional, and well-made solution for carrying essentials without bulk. It's perceived as addressing a specific need for modesty and convenience in activewear, often converting initial skepticism into appreciation for its practical benefits.

Copy Examples

• •Stop the Juggle. Start the Walk. Keys in your waistband? Phone in your sports bra? There’s a better way. The BootyWrap keeps your essentials secure and your hands free, so you can focus on your stride. Stylish, simple, and oh-so-smart.
• •Your Leggings’ New Best Friend. Love the comfort of leggings but want a little extra coverage? The BootyWrap is the chic, lightweight layer you’ve been looking for. It’s not a sweatshirt, it’s your new favorite accessory for the gym, the park, and everywhere in between.
• •The Cuter-Than-A-Fanny-Pack Promise. Get the storage you need without the bulk. With two zippered pockets and a sleek design, the BootyWrap is perfect for your phone, cards, and keys. Tie it on and transform your look from practical to practically perfect.
• •Stash, Dash, and Style. Effortlessly. Life is complicated enough. Your workout accessory shouldn’t be. The BootyWrap is the simple, stylish solution for your active life. Just tie and go.
• •From Power Walks to Park Playdates. Wherever your day takes you, the BootyWrap has you covered. Keep your valuables safe and your hands ready for anything, from conquering a trail to grabbing a post-workout coffee.