Brand Tone

Direct, informative, and supportive, with an element of playfulness

Brand Values

• •Recovery and Comfort: Providing products that aid in comfortable recovery after specific surgical procedures like BBLs and mommy makeovers.
• •Support: Aiming to support customers during their recovery process by offering specialized products designed to limit pressure on sensitive areas.
• •Practicality: Products are designed to be functional, with features like being made from washable polyester and inflatable options for convenience.
• •Originality: Highlighting that its products are patented designs, emphasizing its role as the original designer.

Best Practices

• •Emphasize Support and Understanding: Use empathetic language that acknowledges the customer's post-surgery needs and journey.
• •Maintain Clarity and Directness: Provide clear, concise information about product benefits, use, and policies. Avoid jargon where possible.
• •Inject Personality (Playfulness) Appropriately: While the core message is about recovery, allow for a touch of lightheartedness that aligns with the brand name, especially in social media and less formal communications.
• •Be Transparent: Clearly state important information like shipping costs, return policies, and what is (or isn't) included with the product (e.g., beanbag filling, air pumps).
• •Show, Don't Just Tell: Utilize customer testimonials, user-generated content, and clear product imagery/videos to demonstrate the comfort and effectiveness of the products.

Social Perception

Many customers perceive the products as essential for BBL recovery, highlighting their comfort and effectiveness. The products are often described as 'doctor-approved' and a 'must-have' for post-surgery care.

Copy Examples

• •Your BBL journey deserves the best support. Our patented Bootybeanbag lounger is designed for ultimate comfort and to help protect your results during recovery. Relax and recover with peace of mind.
• •Worried about how you'll sleep comfortably after your surgery? The Bootybeanbag inflatable mattress with a hole takes the pressure off, so you can rest easy and heal beautifully. Sweet dreams, beautiful!
• •Booty got back (surgery)? 😉 We got you covered! Our XL Lounger is your new BFF for a comfy recovery. #BBLrecovery #BootyBeanbag #PostOpCare #ComfortIsQueen
• •Q: How do I protect my investment after a BBL? A: With the original Bootybeanbag! Our doctor-approved designs provide essential support for optimal healing. Don't settle for imitations. #BBLSupport #RecoveryEssentials
• •Your comfort can't wait! Get 15% off all Bootybeanbag recovery essentials this week only. Invest in a smoother, more comfortable healing journey. Shop now! #BBLSale #RecoveryComfort