Brand Tone

Warm and Friendly, Nostalgic and Traditional, Passionate and Sincere, Appreciative

Brand Values

• •Family and Motherhood
• •Tradition and Timeless Style
• •Quality and Craftsmanship
• •Regional Identity (Texas Flair)
• •Customer Connection
• •Inclusivity for Boys

Best Practices

• •Embrace Warmth and Personal Connection: Start communications with friendly greetings (e.g., "Hello!", "We're so happy you're here!"). Share the founders' story and inspiration periodically to reinforce the "mom-owned" and passionate aspect of the brand.
• •Highlight Tradition and Timelessness: Consistently use words like "classic," "timeless," "heirloom," "traditional," and "heritage" when describing products and the brand's philosophy. Explain the craft of smocking to emphasize its special nature.
• •Show, Don't Just Tell, the "Texas Flair": Beyond mentioning it, incorporate specific Texas-themed designs, names, or imagery in product descriptions and social media content where appropriate (e.g., "Ready for the Rodeo in style!").
• •Foster a Sense of Community: Actively encourage user-generated content, respond to comments and messages with genuine appreciation, and feature customer photos regularly. Use inclusive language that speaks to all parents.
• •Maintain Sincerity and Passion: Let the love for children's fashion and the joy of dressing little ones shine through. Avoid overly corporate or generic language. Authenticity in sharing the "why" behind the brand will resonate with customers.

Social Perception

Positive Associations with Smocked Clothing, Seen as Premium/Special Occasion Wear, Appreciation for Classic Styles, Community Oriented, Reliable Small Business

Copy Examples

• •Making Memories, One Stitch at a Time. ✨ Our heirloom-quality smocked outfits are crafted with love, perfect for those moments you’ll cherish forever. Dress your little ones in timeless tradition. #cuteinbootsandbows
• •From playful days to special occasions, we believe every child deserves to shine! Our darling smocked pieces, with a touch of Texas charm, are designed to bring joy to your family. We love seeing your littles in B&B! Share your photos! #bootsandbowssmockingco
• •Hello, y'all! 👋 Lindsey and Sarah here! We're two mamas who believe in the sweet tradition of smocked clothing. Inspired by our own little blessings, we pour our hearts into every design, for your precious boys and girls. Find your new favorite today!
• •Classic style meets playful comfort! Our latest collection is filled with hand-smocked treasures ready for adventure. Because childhood is too short for anything but the cutest, coziest clothes. P.S. Don't forget the Texas-sized bows! 😉
• •More than just clothing, it's a piece of childhood. ❤️ We're dedicated to bringing you custom, traditional smocked items that feel as special as the little ones wearing them. Thank you for letting us be a small part of your family's story. #heirloomquality #madewithlove